Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
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NewsNFU appoints Morrisons exec as new director general
The supermarket’s former head of agriculture at Morrisons will succeed Terry Jones when he steps down in the spring
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NewsMorrisons to close Rathbones bakery with 115 jobs at risk
It’s the second time in two years Morrisons has announced it would close the Wakefield site, after a restructure last year failed to stem losses
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NewsChristmas volumes under pressure despite highest ever supermarket sales
Supermarket sales in December hit a record £13.8bn but volumes declined as growth came in below grocery inflation, with hard-pressed shoppers leaning heavily on promotions in the run-up to Christmas
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NewsMorrisons kicks off new year with 2,500 more price cuts
Morrisons has launched 2026 with price cuts across 2,500 products, spanning fresh produce, branded goods and household essentials, as it targets customers feeling the pinch in January
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Analysis & FeaturesSupermarket Christmas and new year opening times 2025
Planning the big Christmas food shop? Or forgot sprouts on Christmas Eve? Here’s a complete guide to festive supermarket opening hours
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NewsMorrisons is ‘first’ supermarket to launch GLP-1 ready meals
The supermarket has teamed up with Applied Nutrition to launch a swathe of high-protein products
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NewsChristmas veg wars: Morrisons, Aldi and Lidl go to new low of 5p
First Morrisons and then Aldi and Lidl today dropped the price of a range of festive veg to 5p
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NewsMorrisons opens first Burger Boi concession in Manchester
Morrisons is trialling the tie-up with California street food-inspired Burger Boi as part of its strategy to bring more contemporary food options into stores following café closures earlier this year
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Analysis & FeaturesJob cuts, cyberattacks and loyalty fraud: The top supermarket stories of 2025
From devastating cyberattacks at M&S, Co-op and Morrisons to waves of job cuts driven by soaring employment costs, 2025 proved a turbulent year for Britain’s supermarkets. The Grocer rounds up the top stories that captured attention across the sector
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NewsMorrisons offers 27 tonnes of carrots for free in bid to drive Christmas footfall
Morrisons is giving away more than 27 tonnes of wonky carrots to children in the run-up to Christmas, as the retailer aims to drive festive footfall while supporting British farmers and reducing food waste.
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NewsMorrisons pushes back net zero commitment to 2050
Morrisons has unveiled expanded climate commitments targeting net zero emissions by 2050, pushing back its previous 2035 ambition but covering its full value chain for the first time
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Analysis & FeaturesHas Morrisons made the case for ‘chatty checkouts’?
Morrisons secured extensive coverage and national TV adoration – courtesy of Good Morning Britain – for its launch of so-called Talking Tills last weekend
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NewsMorrisons to roll out Amazon return lockers to 350 stores
Morrisons aims to complete the rollout by early 2026 as it continues expanding its in-store services offer
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NewsMorrisons funds 100 ‘Festive Spreads’ to help lonely older people this Christmas
Morrisons Foundation has donated £50,000 to host 100 Christmas meal events for older people, as research reveals 1.2 million over-70s will go without a festive dinner invitation this year
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Analysis & FeaturesWhy supermarkets are ditching aggregators for in-house rapid delivery
Supermarkets and delivery apps have co-existed peacefully since the pandemic threw them together. But now retailers are looking to take them in-house
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NewsUK to launch ‘world-first’ mandatory health reporting consultation
Ministers are working with the devolved governments in Scotland, Wales and Northern Ireland on the ‘world first’ mandatory reporting proposals for healthy food
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NewsMorrisons rolls out slower ‘talking’ checkouts to help combat loneliness
Staff manning the dedicated ‘Talking Tills’ will intentionally scan and pack items more slowly, while talking to the customer as much as they would like
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NewsMorrisons showcases British farming links in new franchise roadshow series
The initiative aims to give retailers a first-hand view of Morrisons’ supply chain across Myton Food Group sites
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NewsMaltesers dearer than sirloin steak in Sainsbury’s and Morrisons
Pre-promotional Maltesers prices have risen by as much as 16% in recent weeks
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NewsMorrisons signs store concession deal with vape retailer The E-Cig Store
The standalone concessions will be made up of pods and kiosks within the store as well as external units next to main entrances