Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
-
NewsMorrisons cuts winter veg price to 37p
CEO Rami Baitiéh said Morrisons would be cutting the price of British White Potatoes (1.5kg), British Sliced Curly Kale (150g), British Savoy Cabbage and Fine Green Beans (170g) to 37p
-
Range PreviewBattle of the Valentine’s Day supermarket dine-in deals
Retailers roll out their annual dine-in deals while attempting to hold prices steady in a market still under pressure from inflation and loyalty pricing
-
Comment & OpinionMorrisons is the most intriguing symbol operator right now
On top of the 1,000 company-owned, company-operated Morrisons Daily stores (or ‘co-cos’ as CEO Rami Baitiéh refers to them), there are now 700 ‘fo-fos’, or franchise owned and franchise operated stores
-
NewsMorrisons launches online travel service to drive More Card expansion
With More Card particpation above 81%, Morrisons is targetting further growth over the next year
-
Comment & OpinionIs 2026 the year Morrisons finally gets its mojo back?
Successful turnarounds are often underpinned by good vibes as much as a sound strategy
-
NewsMorrisons ‘prepared to protect customers’ as cost and competition intensifies
Morrisons has ‘a lot more to do’ to win back shoppers, CEO Rami Baitiéh admitted, despite ‘robust’ full-year results
-
NewsMorrisons praises ‘resilient’ 2025 results
Morrisons revealed its full-year revenues had grown 3.2% to £15.8bn in the 52 weeks to 26 October 2025
-
Promotional FeaturesBoost ice cream sales with smart POS
Heat up your ice-cream offer with modern POS solutions to make shopping the freezers simpler and save staff time and hassle on clean-up
-
NewsMorrisons Daily staff told to be more ‘flexible’ ahead of work hours shake-up
Morrisons Daily workers may be asked to switch their regular shift patterns, or relocate to a nearby Morrisons store, if it is deemed reasonable by the business
-
NewsLIVE 2026: the five sessions anyone in grocery just can’t miss
The 2026 progamme boasts dozens of sessions led by industry leaders who will dive into the tech strategies and trends shaping the future of digital within the industry
-
Comment & OpinionThe GLP-1 gamble: why supermarkets are selling less for more
In 2026, it’s not low-fat, plant-based, alcohol-free or calorie-counted eating that retailers are betting on – it’s weight-loss drugs
-
NewsAsda vows to undercut Tesco, Morrisons and Sainsbury’s loyalty prices by up to 50%
A year on from relaunching Asda Price, Allan Leighton is laying down the gauntlet in a renewed price offensive
-
NewsNFU appoints Morrisons exec as new director general
The supermarket’s former head of agriculture at Morrisons will succeed Terry Jones when he steps down in the spring
-
NewsMorrisons to close Rathbones bakery with 115 jobs at risk
It’s the second time in two years Morrisons has announced it would close the Wakefield site, after a restructure last year failed to stem losses
-
NewsChristmas volumes under pressure despite highest ever supermarket sales
Supermarket sales in December hit a record £13.8bn but volumes declined as growth came in below grocery inflation, with hard-pressed shoppers leaning heavily on promotions in the run-up to Christmas
-
NewsMorrisons kicks off new year with 2,500 more price cuts
Morrisons has launched 2026 with price cuts across 2,500 products, spanning fresh produce, branded goods and household essentials, as it targets customers feeling the pinch in January
-
Analysis & FeaturesSupermarket Christmas and new year opening times 2025
Planning the big Christmas food shop? Or forgot sprouts on Christmas Eve? Here’s a complete guide to festive supermarket opening hours
-
NewsMorrisons is ‘first’ supermarket to launch GLP-1 ready meals
The supermarket has teamed up with Applied Nutrition to launch a swathe of high-protein products
-
NewsChristmas veg wars: Morrisons, Aldi and Lidl go to new low of 5p
First Morrisons and then Aldi and Lidl today dropped the price of a range of festive veg to 5p
-
NewsMorrisons opens first Burger Boi concession in Manchester
Morrisons is trialling the tie-up with California street food-inspired Burger Boi as part of its strategy to bring more contemporary food options into stores following café closures earlier this year