Morrisons news and analysis
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News
Motor Fuel Group revenue soars nearly £2bn to £7bn
The 37.3% jump in turnover – an increase of £1.9bn – gave MFG a £62.5m bump to operating profits
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Cathedral City launches first chilled party food range
The launch includes Cathedral City Cheese & Ham Croquettes and Cathedral City Cheddar Sticks, which rolled out in Morrisons
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Morrisons hires new commercial director for convenience
The new hire brings over 20 years of retail and wholesale experience to the role
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Food sourcing initiative smashes 10 million meals target
The milestone comes less than two years since the launch of the Coronation Food Project
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Morrisons launches exclusive franchise promotion to give More Card shoppers extra points
The ‘Spend-Stretch’ promotion will offer customers spending £15 or more in franchise stores the chance to receive an additional 1,500 More Card points
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News
Seabrook unveils Waves premium crinkle-cut crisps range
‘Sharing crisps are growing volume ahead of the category,’ according to Seabrook
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Gordon’s unveils Spritz Edition drinks to pair with prosecco
Spritz Edition will launch in the on-trade in Britain in 2026, with ambitions of a global rollout to follow
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News
Morrisons rolls out AI-powered data tool in bid to ‘transform’ standards
Morrisons’ new partnership with Tecsa has the potential to be ’fairly transformational’ in the way that Morrisons uses data and lays out stores
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News
Morrisons launches first-ever premium dine-in meal deal for £10
Morrisons’ new premium meal deal offer is £5 cheaper than equivalent offers at Sainsbury’s and Tesco
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News
Morrisons sets up recruitment strategy for 2026 as it looks to grow Daily estate
The strategy has been initiated by head of wholesale, strategic projects and acquisitions Victoria Lockie, who has been in post since May
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News
Holland & Barrett to open stores in Morrisons supermarkets for the first time
It is Holland & Barrett’s latest foray into traditional supermarkets alongside its more than 50 concessions within Tesco stores
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Morrisons hires ex-Nisa boss as ops director for company convenience stores
The supermarket said it welcomed Peter Batt to the team as he brought over 30 years’ food and retail experience.
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The Flava People brings back ‘cult’ sauce brand Meat Lust and adds Yo and Guinness lines
Meat Lust was making a return with ‘refined recipes and fresh branding’, The Flava People said
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Morrisons reports ‘strong momentum’ despite food inflation crisis
Releasing its third quarter figures today, for the 13 weeks ending 27 July, the supermarket reported like-for-like sales up 3%, with total sales up 3.5% to £4bn
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Morrisons faces ‘minimum wage’ anger over lack of staff pay rise
Usdaw claimed Morrisons workers had been left ‘angry, disappointed and frustrated’
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News
Morrisons goes ‘ultra premium’ in biggest fresh relaunch in a decade
CEO Rami Baitiéh described the move as Morrisons’ biggest range reset in a decade
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Comment & Opinion
Can AI smart trolleys make grocery shopping feel like an adventure?
Morrisons is trialling new ‘AI trolleys’ that it hopes will enhance the shopper experience
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News
Morrisons to trial AI-powered smart shopping trolleys
The new AI-powered ‘Caper Carts’ would make ‘shopping feel like an adventure’, said Instacart chief connected stores officer David McIntosh
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News
Morrisons marketing boss Claire Farrant leaves months after joining
Claire Farrant joined Morrisons from BP in June to replace previous marketing boss Rachel Ayre
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News
Christmas chocolates shrink, but prices soar by as much as 33%
It comes after a poor crop of cocoa in west Africa has pushed global cocoa prices to record highs