Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
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NewsMorrisons turnaround ‘delivering’ after 15th quarter of sales growth
Morrisons grew sales for the 15th consecutive quarter in a row, in its latest third quarter results
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Range PreviewGingerbread doughnuts and duck toast: Morrisons ‘The Best’ Christmas range 2026
Morrisons is working with more than 2,500 farmers and producers across its Market Street Christmas range
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NewsMorrisons targets laundry in latest promotions and price cuts campaign
Morrisons hopes to build on its improved performance over the past few months through its latest seasonal promotions
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NewsMorrisons expands Instacart partnership to manage aggregator app orders
The supermarket said as a result of the deal, online orders would be fulfilled “faster and more accurately”.
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NewsMorrisons backs local charities with £1m community spaces fund
Morrisons will offer grants to local charities hoping to make ‘capital improvements’ to their spaces or buildings
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Grocer 33Morrisons offers cheapest basket for student staples
Last week Morrisons launched its Unbeatable Prices commitment on 500 staples and was unbeaten for 19 SKUs this week
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NewsMorrisons signs deal with NIQ to better ‘identify growth opportunities and act’
The supermarket will gain access to NIQ’s full suite of “responsive market insights, enhanced product and category intelligence, automated reporting capabilities, and self-service analytics” NIQ said
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NewsMorrisons puts 80 more jobs at risk in latest restructure
It is the fifth round of redundancies at Morrisons this calendar year as part of Rami Baitiéh’s turnaround plan
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NewsDisney Winnie the Pooh themed fruit packs to launch in Morrisons
To celebrate the 100-year anniversary of the publication of AA Milne’s children’s classic, Morrisons has launched Winnie the Pooh-themed lines in time for the back to school season
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Grocer 33Morrisons comes out on top in Lichfield and Tamworth supermarket battle
This week’s winner with 84 points was Morrisons, two miles to the south of Tamworth in the suburb of Wilnecote
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Grocer 33Morrisons GSM Santok Singh on his ‘clean, clear’ Tamworth store
Singh believes Morrisons’ new Unbeatable Prices price match will be a ‘game-changer’
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NewsMorrisons stores fail hygiene inspections over defrosted and out-of-date food
Inspectors in Caernarvon Road, Cheltenham, found food for sale that ‘posed a risk to human health’ after freezers measured just –0.4°C and warned that Morrisons’ own procedures had not been implemented
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NewsJoybuy encourages shoppers to scan supermarket receipts to earn loyalty points
Users can upload up to five receipts a month, earning points equal to 2% of their supermarket basket total.
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Comment & OpinionDoes Morrisons’ new price promise mean Aldi Price Match is dead?
From today, Morrisons pledged to price match or be cheaper than Sainsbury’s, Tesco, Asda, Aldi and Lidl across 500 core grocery lines
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NewsMorrisons to match all rivals’ prices on 500 lines in new price commitment
The new ‘Unbeatable Prices’ commitment will replace Morrisons’ existing Aldi and Lidl ’Price Match’
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NewsMorrisons offers 1,000 apprenticeships with focus on ‘traditional craft’ skills
Morrisons will offer 1,000 young people apprenticeships in its stores, head office and across its manufacturing supply chain by 2030, as part of its new Proper Jobs: Fresh Start programme
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NewsMorrisons cut 5,000 jobs last year amid losses of nearly £1bn
It followed a restucture of Morrisons’ Rathbones Bakery and the ending of newspaper deliveries from stores
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NewsMorrisons condemned for sourcing own-label chicken from China
Animal rights campaigners, industry groups and customers criticised the retailer after it was revealed Chinese chicken had been used in a packet of Morrisons Hot & Spicy Breaded Chicken Tenders
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NewsHeatwaves send shoppers in search of hydration and ice cream: NIQ
Shoppers spent about £1.5bn on soft drinks, ice cream and suncare in the past month at the supermarkets as the UK endured successive heatwaves, according to the latest industry data
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NewsSupermarket bosses unite to make Alliance Food Sourcing poverty appeal
Bosses at Sainsbury’s, Tesco, M&S, Waitrose and Morrisons called for for companies to support the industry’s Alliance Food Sourcing efforts