Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
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NewsMorrisons rolling out self-checkout AI tech to detect mis-scans
The Everseen technology videos shoppers and plays back their misscans and mistakes
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NewsMorrisons Weybridge ‘zero’ food hygiene score sparks council investigation
The concerns spark fresh fears over the ability of supermarkets to provide safe places to eat, amid a wider proposed shake-up of food safety regulation by the FSA
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NewsMorrisons rebrands ‘famous’ Cob to raise funds for Marie Curie
Morrisons aims to raise £15m by 2027 through its Paint It Yellow campaign with Marie Curie
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NewsAsda rolls out Auror crime tech across estate after London trial
The technology helped Asda recover more than £100,000 in stolen goods during a 10-week trial at 30 of its London stores
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NewsM&S poaches Morrisons’ customer and loyalty director
McLellan, currently group customer, data and marketing director for Morrisons, will join M&S in the new year.
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NewsMorrisons losses hit nearly £1bn despite sales growth
Morrisons blamed unexpected ‘headwinds’ to the tune of £200m in costs from Rachel Reeves’ autumn 2024 budget, and the impact from a cyberattack which crippled its supply chain in the run-up to Christmas 2024.
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NewsPlastic bag sales fall, reversing last year’s rise
More than half the single-use plastic bags sold last year were issued by Ocado
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Comment & OpinionEditor’s Picks: Sainsbury’s split from Argos, Asda growth and food security
No one was expecting this morning’s surprise announcement when we reported that Sainsbury’s has agreed to sell Argos
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NewsThe supermarket big hitters behind the Argos buyout
Swift, the newly established company set up to acquire Argos, is led by Richard Pennycook, Trevor Strain and Matt Truman, executive chairman of True Capital, which is backing the deal
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NewsMorrisons launches discounted British Meat Pack
Available until 2 August, the limited-time bundle includes four pork loin steaks, eight pork sausages, six beef burgers and four sandwich steaks
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Grocer 33Morrisons scrapes the win with just 15p lead on Tesco
Morrisons was the only supermarket to reduce its total over last year’s
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NewsMorrisons kicks off UK-first AI smart trolley trial
The initial trial is set to last for three months. Morrisons will then decide whether to adopt the technology more widely
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NewsMorrisons More Card hits one million users across franchise estate
The supermarket said the loyalty scheme was helping retailers build loyalty, increase visit frequency, and encourage repeat spend by offering shoppers the chance to earn points on everyday purchases
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NewsMorrisons Daily ramps up rapid grocery delivery with Snappy Shopper
One hundred Daily stores have introduced the service so far, following a pilot with five sites last year
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Grocer 33Morrisons is east London’s best for early Sunday shop
Morrisons on Silvertown Way was one of this week’s weaker performers on availability, with three items out of stock and one not stocked
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Grocer 33How Morrisons Canning Town fought off Lidl
The Canning Town store has a diverse commuter trade and the busiest on-demand channel in the company, taking £75,000 a week on average
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NewsAldi average prices fall as rivals’ increase, data shows
Unit prices at Aldi have dropped steadily since quarter four of 2025, while those of each of the other five – Tesco, Sainsbury’s, Asda, Lidl and Morrisons – have dipped and then risen again in 2026
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NewsGrocery inflation eases to slowest rate since 2024
The average household still spent an extra £156 on groceries over the past year, according to Worldpanel by Numerator
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NewsMorrisons launches ‘summer savings’ promotions campaign
The ‘money-saving offers’ include multibuys, online promotions and in-store price cuts, which will run throughout the summer
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Analysis & FeaturesStore Manager of the Year Chloe Summons: ‘All it took was stopping and listening’
Listening, trust, respect and care have been the hallmarks of the turnaround of the Morrisons Norwich store, Summons explains