Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
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NewsMorrisons ends AI smart trolley trial as partner Instacart abandons the tech
Instacart said that while its Caper Carts are “a great product, the business reality is that retailer adoption has not scaled quickly enough to justify our continued investment”
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NewsMorrisons rolls out data-led range optimisation programme
The retailer has recently completed trials across three supermarkets and is currently rolling the plan out more widely across its estate
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Grocer 33Morrisons cheapest for Halloween party special Grocer 33 basket
Discounted booze and sweets handed Morrisons a pricing victory in our Halloween party special basket
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NewsSupermarkets in talks on cybersecurity as public urged to stockpile food
This week, ministers published new resilience advice to businesses and individuals, including calls for households to stockpile long shelf-life food
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NewsMorrisons updates More Card app with ‘sharper offers’ and shopping list builder tool
The update is designed to “make shopping easier and help customers get more value from their More Card” the supermarket said
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NewsWorldpanel: Asda’s return to growth proves short-lived
The latest data also tells of subdued grocery sales elsewhere as consumers spend cautiously ahead of the autumn budget
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NewsCautious shoppers constrain supermarket growth, NIQ figures show
Supermarket sales growth has slowed as consumers continue to keep a close watch on household budgets
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Comment & OpinionSainsbury’s, Morrisons, Tesco & Majestic: inside grocery’s consolidation rush
Sainsbury’s explored a Morrisons merger before walking away and Tesco is circling Majestic Wine. What does it tell us about where the grocery sector is heading?
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News80% of supermarkets cut organic food ranges
Organic products account for 5.4% of food products for sale
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NewsMorrisons trials robot deliveries from four stores with Just Eat and Starship
The supermarket is working with Just Eat on the new service, with robots delivering grocery orders to customers that have been made via the aggregator’s app
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NewsSainsbury’s and Morrisons held multibillion-pound merger talks
The early stage talks between the two supermarkets took place over a three-month period from November last year to February before Sainsbury’s walked away
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NewsMorrisons to trial click & collect lockers for grocery orders
The lockers will allow shoppers to collect their online orders without needing to interact with store staff
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Comment & OpinionMorrisons’ meal deal price cut is a tasty PR move for a confident business
Against a backdrop of others inflating, Morrisons is making a shrewd PR move by reducing its meal deal – and it also shows that CEO Rami Baitiéh is serious about his intention to be “unbeatable’ on hundreds of core lines
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NewsMorrisons cuts price of meal deal by 10p in food-to-go expansion
It makes Morrisons’ meal deal the ‘cheapest on the market’, the supermarket said
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NewsAldi tops UK supermarket ranking for use of sound and music
UK supermarkets performed poorly versus global rivals, with only Aldi appearing in the top third of the table of 100 supermarkets around the world that were assessed.
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NewsMorrisons begins pharmacy sell-off as cost-cutting continues
Morrisons hopes to have sold dozens of pharmacies by early next year as part of its cost-cutting turnaround plan
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NewsMorrisons appoints first chief artificial intelligence officer
The newly created role will establish a central data science and AI function for the supermarket
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NewsMorrisons rolling out ‘shop to light’ ESL feature for shoppers
The tool will confirm the shopper is in the correct aisle of the product they are seeking, before blinking the light on the ESL when the shopper is looking in the right spot
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NewsMorrisons turnaround ‘delivering’ after 15th quarter of sales growth
Morrisons grew sales for the 15th consecutive quarter in a row, in its latest third quarter results
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Range PreviewGingerbread doughnuts and duck toast: Morrisons ‘The Best’ Christmas range 2026
Morrisons is working with more than 2,500 farmers and producers across its Market Street Christmas range