Bored of the usual ketchups? Why not try out...bacon jam?

  • Print
  • Share
  • Comment
  • Save

Britain's best convenience store is looking for listings for wait for it bacon jam.

The Village Stores in Walthamstow named the best c-store in the country at the 2011 Convenience Retail Awards (organised by Convenience Store and The Grocer) developed the jam, which was described by co-owner James Brundle as "sweet, sticky, meaty and delicious".

The product, which is made with smoked bacon, onion, coffee and whiskey, would shake up the sauce market, he predicted, boasting that it was more versatile than ketchup.

"It's great on toast, with cheese, as a sauce, dip or ingredient," he said.

The first batch of more than 200 jars [rsp £3.79] sold out straight away after in-store sampling. "We really think this will take off, it's just getting people to try it," he said.

The bacon jam was developed by co-owner Chris O'Connor, who is also the head chef at the company's restaurant Eat 17 next door.

Although it was an ambient product, Brundle said he thought it would sell better in chiller cabinets. "People don't look around in the sauce aisle, but they're happy to try new things from the chiller," he said.

The jam will launch next month via the Virtual Farmers Market, which will supply stores in London. Distribution arrangements for the rest of the country are still being finalised.

It will be sold under the Eat 17 brand making it the first product the store itself has created.

A range of sweet jams and chutneys supplied by Forest Food, which had been sold under an Eat 17 label, will be discontinued to avoid confusion.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email


Related images

  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers