Flash surface cleaner to be sold in gel-based format

P&G has unveiled a new range of compact, gel-based Flash surface cleaners.

Rolling out to stores from this week, Flash Liquid Gels offer “2.5 times more cleaning power in every drop”, P&G said, and were more convenient to store in the home and on shelf.

Backed by a marketing push including TV, print, in-store and digital activity, the products will be available in a range of scents in 400ml, 520ml and 600ml formats (rsp: from £2.05 to £2.99).