Booker's Euro Shopper range launches £1 price-marked milk

Booker has launched £1 milks into its Euro Shopper range to help its retail customers drive footfall in stores.

The fresh whole and fresh semi-skimmed milks are available in 1.5-litre bottles, price-marked at £1.

They offer at least 30% profit on return, in line with the rest of the Euro Shopper range.

Euro Shopper was a brand that provided “fantastic quality” and “amazing value,” said Steve Fox, Booker sales director for retail.

“milk is such an important category for independents and I am delighted we can offer them a product at a price point that is attractive to shoppers, yet still maintains a strong margin for retailers.”