Happy Egg Co creates pin-up calendar for chickens

  • Print
  • Share
  • Comments (12)
  • Save

The Happy Egg Co is looking to make its hens even happier than usual in 2013 by launching a pin-up calendar for chickens.

The higher-welfare egg brand has published Nice Pecks – a calendar featuring pictures of strutting cockerels in a range of suggestive poses.

The brand said the stunt had been inspired by research which suggested hens were happier and more relaxed when in the company of cockerels. “We couldn’t bring in the real deal because the eggs we buy in the supermarket are not fertilised, [so] we knew we had to take a slightly alternative approach,” said Happy Egg fieldsman Jean-Paul Michalski. “Hens are actually very visual creatures, so that’s when we decided to create the first ever cockerel calendar just for hens and see whether it made them happier.”

One thousand of the calendars will be given away through the Happy Egg Co’s Twitter and Facebook pages, with a ‘making of’ video available on YouTube.

Readers' comments (12)

  • I would like to buy a calendar

    Thank you

    Unsuitable or offensive? Report this comment

  • I love hens and would very much like to own one or two but live in the town so it is not possible but it is possible to look at one every day on the calendar. I would love one. By the way, I eat eggs every day.

    Unsuitable or offensive? Report this comment

  • Is it possible to buy one of the Nice Pecks Calendar?

    Unsuitable or offensive? Report this comment

  • What a good idea. I would like to buy a calender. Thank you

    Unsuitable or offensive? Report this comment

  • How can I get hold of one of these calendars?

    Unsuitable or offensive? Report this comment

  • Me too. I would like to buy one myself.

    Unsuitable or offensive? Report this comment

  • Hi guys

    The calendar is available through The Happy Egg Co. Take a look here: https://twitter.com/thehappyeggco

    Julia

    Unsuitable or offensive? Report this comment

  • What an Eggellent idea lol!!

    Unsuitable or offensive? Report this comment

  • I would love a calendar _ can I buy one? my daughter keeps chickens and likes to keep happy hens.

    Unsuitable or offensive? Report this comment

  • i would love a calender it will go lovely in my kitchen with my tea coffee and sugar jars bread bin butter dish and mugs

    Unsuitable or offensive? Report this comment

View results 10per page | 20per page

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • A cockerel posing for the Nice Pecks calendar
  • Print
  • Share
  • Comments (12)
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers