Happy Egg Co creates pin-up calendar for chickens

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The Happy Egg Co is looking to make its hens even happier than usual in 2013 by launching a pin-up calendar for chickens.

The higher-welfare egg brand has published Nice Pecks – a calendar featuring pictures of strutting cockerels in a range of suggestive poses.

The brand said the stunt had been inspired by research which suggested hens were happier and more relaxed when in the company of cockerels. “We couldn’t bring in the real deal because the eggs we buy in the supermarket are not fertilised, [so] we knew we had to take a slightly alternative approach,” said Happy Egg fieldsman Jean-Paul Michalski. “Hens are actually very visual creatures, so that’s when we decided to create the first ever cockerel calendar just for hens and see whether it made them happier.”

One thousand of the calendars will be given away through the Happy Egg Co’s Twitter and Facebook pages, with a ‘making of’ video available on YouTube.

Readers' comments (12)

  • I would like to buy a calendar

    Thank you

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  • I love hens and would very much like to own one or two but live in the town so it is not possible but it is possible to look at one every day on the calendar. I would love one. By the way, I eat eggs every day.

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  • Is it possible to buy one of the Nice Pecks Calendar?

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  • What a good idea. I would like to buy a calender. Thank you

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  • How can I get hold of one of these calendars?

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  • Me too. I would like to buy one myself.

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  • Hi guys

    The calendar is available through The Happy Egg Co. Take a look here: https://twitter.com/thehappyeggco

    Julia

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  • What an Eggellent idea lol!!

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  • I would love a calendar _ can I buy one? my daughter keeps chickens and likes to keep happy hens.

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  • i would love a calender it will go lovely in my kitchen with my tea coffee and sugar jars bread bin butter dish and mugs

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  • A cockerel posing for the Nice Pecks calendar
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