Happy Egg Co creates pin-up calendar for chickens
The Happy Egg Co is looking to make its hens even happier than usual in 2013 by launching a pin-up calendar for chickens.
The higher-welfare egg brand has published Nice Pecks – a calendar featuring pictures of strutting cockerels in a range of suggestive poses.
The brand said the stunt had been inspired by research which suggested hens were happier and more relaxed when in the company of cockerels. “We couldn’t bring in the real deal because the eggs we buy in the supermarket are not fertilised, [so] we knew we had to take a slightly alternative approach,” said Happy Egg fieldsman Jean-Paul Michalski. “Hens are actually very visual creatures, so that’s when we decided to create the first ever cockerel calendar just for hens and see whether it made them happier.”
One thousand of the calendars will be given away through the Happy Egg Co’s Twitter and Facebook pages, with a ‘making of’ video available on YouTube.
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Readers' comments (12)
Robert | 10 Dec 2012 13:07
I would like to buy a calendar
Thank you
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Euphemia Moss | 10 Dec 2012 15:26
I love hens and would very much like to own one or two but live in the town so it is not possible but it is possible to look at one every day on the calendar. I would love one. By the way, I eat eggs every day.
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Johanna Fraser | 10 Dec 2012 16:55
Is it possible to buy one of the Nice Pecks Calendar?
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Cynthia Colston | 10 Dec 2012 18:01
What a good idea. I would like to buy a calender. Thank you
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Geoff Hurst | 10 Dec 2012 20:28
How can I get hold of one of these calendars?
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Ann | 11 Dec 2012 9:19
Me too. I would like to buy one myself.
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Julia Glotz | 11 Dec 2012 11:03
Hi guys
The calendar is available through The Happy Egg Co. Take a look here: https://twitter.com/thehappyeggco
Julia
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Sue Anne | 11 Dec 2012 13:33
What an Eggellent idea lol!!
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Glenys Phelpstead | 11 Dec 2012 18:49
I would love a calendar _ can I buy one? my daughter keeps chickens and likes to keep happy hens.
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susan hardy | 11 Dec 2012 19:27
i would love a calender it will go lovely in my kitchen with my tea coffee and sugar jars bread bin butter dish and mugs
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