Pizza Hut woos coeliacs with gluten-free bases
Pizza Hut will roll out gluten-free pizza to all its restaurants next week.
From 8 October, the chain will offer square gluten-free bases developed in association with Coeliac UK. The company has also reformulated toppings such as BBQ sauce so gluten-intolerant diners can choose from the full menu.
“We are extremely proud of our new pizza,” said marketing manager Victoria Clarke. “Coupled with the gluten-free salad products on offer, we are confident that our customers will like it.”
Eating out safely was a top priority for people with coeliac disease, said Coeliac UK chief executive Sarah Sleet.
“We are working with the catering industry to help them deliver good-quality menu choices for people with coeliac disease and are delighted Pizza Hut is recognising the importance of catering for this market,” she added.