‘Reverse season’ asparagus in M&S for autumn

  • Print
  • Share
  • Comment
  • Save

Marks & Spencer is launching a ‘reverse season’ British asparagus that will come into season in the autumn instead of the usual springtime. It will be available in M&S stores from September to November.

The retailer said had spent the past five years working with grower John Chinn to develop a new way of growing British asparagus beyond the traditional season.

“We went on several study trips with our grower, who travels the world researching asparagus, and in the Mediterranean we discovered a special new variety that we thought could grow in the UK,” said M&S agronomist Simon Coupe.

“We then worked out a careful plan for feeding and watering it so it could grow in the UK during the autumn for a second season of delicious British asparagus.”

Chinn, who is growing the autumn asparagus in Herefordshire’s Wye Valley, said he believed the new variety would “revolutionise the asparagus industry”.

Read more
Asda pips rivals to Cox apple punch (6 September 2011)
Kanes plans charity packs of asparagus (16 April 2011)

Have your say

You must sign in to make a comment

Related images

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Weetabix c/o SmithCarey HEAD of REVENUE MANAGEMENT

HEAD of REVENUE MANAGEMENT - Weetabix c/o SmithCarey

Highly competitive, bonus, car or allowance & benefits
Search jobs
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers