Horse meat scandal beefs up sales of meat-free burgers, says Holland & Barrett

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Health food chain Holland & Barrett has said that a sharp increase in sales of its vegetarian products is a direct result of media revelations of horse meat findings in some supermarket ready meals.

In the week to 2 February sales of its Frys Vegetarian Spiced Burgers jumped by 16.7% and sales of its Cheatin Beef Roast No Stuffing product increased by 50.3%in the same period.

Holland & Barrett parent company NBTY Europe says that it is continuing to monitor sales of its vegetarian products as incidents of horse meat being included in products such as ready meal beef lasagnes continue to hit the media.

“It appears that consumer confidence in supermarkets is at an all time low thanks to the horse meat news,” said NBTY Europe buying director Kyle Rowe.

“We have noticed that shoppers are rushing to stock up on meat free products and believe that is down to concern about the provenance of the meat they were buying”.

Holland & Barrett sells only meat-replacement products with 94 lines currently being sold across its 700 stores.

Readers' comments (7)

  • Great news!
    Don't people realise that burgers contain bits of REAL COW?
    Do they think that this is okay?
    Do they think that eating bits of REAL PIG is okay?
    Be part of the revolution!

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  • Great news. I became meat-free two years ago as i became aware of how much animals are suffering in the meat and dairy industries. People need to know. The veggie burgers, sausages etc are delicious.

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  • Great it should mean that people will find out how nice vegetarian and particularly vegan food actually is! I say, be adventurous and try all the health stores where you will find some real treats...

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  • Why so much people differs horse meat and cow meat? What is wrong with horse meat in compare with cow, pig, chicken meat? Meat is meat.

    Blood is blood ...
    Fear is fear ...
    Pain is pain ...

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  • Thank you very much for such a revelation. If it happens to the developed countries you can imagine what then happens here.....

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  • STOP!

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  • I'm hoping the 'horse meat scandal' opens people's eyes to what rubbish is in these ready meals, and widens people's awareness to the horrendous suffering that goes into meat and dairy farming. I have been vegan for 2 years and I can honestly say I feel so much better and enjoy every meal I have,knowing it's wholesome and cruelty free. I look at meat as just a no go option, the thought of it just turns my stomach,who would want to eat a dead carcass when there are so much healthier options out there.

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