Consumers don't trust supermarkets on GM food, poll finds
A day after Tesco dropped its promise not to use GM feed, an exclusive poll for The Grocer reveals nearly three quarters of consumers do not trust supermarkets to tell the truth about the use of technology to genetically modify food.
The poll of more than 1,000 people, conducted by Leatherhead Food Research, found less than 4% of respondents trusted retailers on the issue, with more than 72% saying they did not trust retailers to tell the truth, and the remainder unsure.
The results also show more than 80% of customers are either unsure or negative in their attitude to the use of GM technology in food, while over 50% believed the main impact of GM foods was to provide more financial gain for supermarkets.
There is also bad news for the government in the poll, with just 13% saying they trusted ministers to tell the truth about GM, while more than 60% said they did not.
A Tesco spokeswoman said: “We want to be clear with customers about food and that’s why we’ve recently removed the GM-free guarantee for poultry and eggs, a decision that we have explained clearly on our Food News website.
“We could not continue with a promise we cannot be sure it is possible to keep and we want to be upfront about the changes we are making. We also wanted to reassure our customers that this will not have any impact on the safety and quality of the food or its taste. As a food retailer, nothing is more important to us than the safety of the food we sell.”
Today, The Co-operative Group said it could no longer guarantee its own-brand chicken and turkey had been fed a non-GM diet, citing the difficulty in sourcing non-GM feed.