All The Grocer articles in 14 July 2001 – Page 3
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News
Ragu all churned up in makeover
Unilever Bestfoods is giving its Italian sauce brand Ragu an image makeover so it can still make an impact on the increasingly crowded sauce fixture. The new look jar will have a milk churn' shape, pictures of ingredients and handwritten...
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News
The Netherlands: Albert Heijn's portfolio spring clean makes
Ahold closed all 670 of its Albert Heijn stores in the The Netherlands for one day last week in order to strip out poor selling lines, introduce non food items and remerchandise its food and promotions. Dubbed Operation Pit Stop', the spring...
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News
Smirnoff tv ads imagine extending brand effect to other prod
The fantasy world of drinks advertising has taken another step further with the latest £7m campaign for Smirnoff vodka. This features the new tag line for the brand If Smirnoff made' and the first TV ad suggests what could happen if the brand was...
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News
Adderley helps Somerfield to call it quits with Sainsbury
Somerfield has headhunted the marketing director of TV channel Taste CFN, the joint venture between Sainsbury and Carlton TV. It has appointed Nick Adderley group brands director for Somerfield and Kwik Save stores. Adderley headed up Sainsbury to...
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News
Bread: Bakers call for action on value
The Federation of Bakers wants a major new report into the UK bread market to kickstart a debate about restoring profitability into the category. Bread Values 2001' from consultants Management Horizons Europe for the Federation of Bakers and the...
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News
Mace: Cross fuels Aberness
Tim Cross has taken over as non-executive chairman of Aberness following Bruce Cochrane's decision to step down after 12 years. Cross is founder and chief executive officer of independent oil company Dana Petroleum. Cochrane has assumed a...
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News
Small retailers: London wholesalers furious at Ken's £5 cong
The independent trade has slammed London mayor Ken Livingstone's proposals to impose a £5 congestion charge on vehicles entering the city centre on the grounds it will unfairly penalise small retailers. Ian Brown of Fulham wholesaler H Brown said:...
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