17 (18) Princes
Sales: £275.6m +5.0%
Despite a trading dispute with Tesco, Princes is king of canned and ambient food.
In ambient fish, value has climbed 4% thanks partly to an on-pack promo offering two-for-one deals on Virgin Experience Days.
NPD - such as tuna pasta bakes, sandwich fillers and corned beef varieties - has also helped.
And juices are flying. Value is up 14.8% to £16.2m on unit sales up 14.3%, thanks partly to a new pack design and a range of new flavour variants.
See the complete list of Britain’s 100 Biggest Grocery Brands
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