The Heart of England Co-operative Society has posted a 5% jump in food sales over the festive period.

The society, which has 33 food stores across Coventry and Warwickshire, said sales rose to £8.2m in the seven week period.

Its stores in Southam and Earlsdon enjoyed sales increases of more than 20% after being converted to The Co-operative Group’s fascia.

“It is no secret that the retail industry has suffered a huge loss in the past two years and this country has lost a number of its most established traders along the way,” said Heart of England chief executive Ali Kurji.

“Our customers know we are a retailer they can trust and it is this ethos, adopted by our forefathers who founded the Co-operative movement in the 19th century, that has helped steer us through some of the toughest trading conditions of our lifetime.”

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