Wingstop UK & Ireland is extending its ranch range with two new limited-edition dips in Cajun Ranch and BBQ Ranch.
Both new dips are built around the same base as the fried chicken chain’s classic Ranch, with the Cajun Ranch featuring a blend of Cajun spices and the BBQ Ranch featuring the “slow-cooked depth of BBQ flavours”. They are made fresh every day in restaurants and will be available for 90 days only.
The new dips will be available as single pots of sauce or as part of a limited-edition ‘Trio’ bundle that features all three Ranch dips together for £4.75. Customers can also trade up the standard Ranch dip in any protein order to a limited-edition flavour for 25p.
It follows the launch of the ‘Big Ranch’ in June, a new larger-format serving of Wingstop’s signature Ranch dip. The 9oz pot is more than four times the size of the chicken chain’s standard Ranch dip and was developed in response to sustained customer demand for a larger serving size.
“Big Ranch was us giving fans what they asked for,” said Wingstop UK & Ireland chief brand officer Dirujan Sabesan. “Cajun and BBQ Ranch are us giving them what we knew they’d love before they did. That’s the fun of flavour, you don’t just answer the craving, you keep on innovating, and do it in our own creative manner.”
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