Krispy Kreme has launched a campaign promoting the fact that its doughnuts are now halal-certified.
The company, which has 43 standalone stores and 250 cabinets at retailers across the country, has had 16 doughnut varieties certified by the Halal Food Authority. ‘Dozen’ boxes will carry the HFA logo from this week. It will also be displayed on on-counter promotions in-store.
“Although our doughnuts have always been suitable for a halal diet, we know the certification means a lot to many of our customers,” said UK product development manager Lucy Allard.
