All The Grocer articles in 23 November 2002 – Page 2
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Gardening launch
A new gardening magazine is to be launched in March, a joint project between BBC Magazines and the Telegraph Group. Provisionally called the Daily Telegraph Gardening magazine, the news stand title will be published by BBC Worldwide and distributed...
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Gourmet Garden herbs given a TV outing
Own label dried herbs, spices and seasonings supplier British Pepper & Spice is to spend £1.5m promoting its own chilled brand, Gourmet Garden. The push will include the company's first foray on TV with an ad spearheading the marketing drive in...
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Mason's successor steps forward
Majestic Wine has promoted Justin Apthorp, son of chairman John Apthorp, to buying director to take over the running of its buying department from trading director Tony Mason. Justin Apthorp, whose appointment is effective immediately, is being...
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NPD proves the real driver
Innovation is the industry's common battleground Innovation is becoming the new battlefield in the bacon category. The words new product development and adding value are on almost everyone's lips across the industry. UK consumers eat a lot...
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Maverick moves deliver
Price-based deals are in danger of commoditising bacon and marketers are looking for radical ideas to build promotions and add value Bacon is not price sensitive, yet when it comes to shifting product, price promotion remains the dominant...
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The Dutch may be strong in the foodservice sector but curren
Like many other exporters to the UK market they have spotted the chance for expansion at the expense of the struggling British industry, and to grab a little more of the action in the retail sector. "The British figures are declining so someone...
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Hubscher for Co-op sourcing
The Co-operative Group has picked Peter Hubscher to fill the newly created post of local sourcing manager. Hubscher will be responsible for promoting the purchase of locally sourced products for all CRTG members. He will also co-ordinate...
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Too many cooks
As Gordon Ramsay jumps into fmcg branding, are other celebrity names getting their fingers burned? Mary Carmichael reports When Delia uses cranberries, or Nigella opts for watercress, it's not unknown for UK consumers to empty supermarket...
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Online tap on consumer needs
Sean McAllister A hi-tech tool has been launched to help the red meat industry meet the needs of today's consumers. Retailers, farmers, processors and caterers will all have free internet access to reports and figures on the market with the...
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Leaving hospital confines
NHS condom supplier Pasanté Healthcare is launching its range into the OTC arena. The company said its offering had been so well received by patients that it felt the time was right to diversify into retail. Sales director Dave Strutt said:...
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The sluggish growth in the combined market share of the majo
Since December 1997 the big boys have added only 0.7% market share. However, their dominance of the retail scene continues, with a 60% share of the grocery market, according to IGD's Grocery Retailing: The Market Report 2002. Between them the...
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Clever work is needed
The Danes see continuing opportunities in Britain, but will their established base be strong enough to keep out lively new players? Denmark is facing increased competition across the world, but one of its biggest markets may yet offer room for...
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Supermarkets have replaced TV as the delivery channel for th
Now come on all you great marketers out there, I think that this dialogue is not edifying the role that powerful marketing professionals perform. It seems that the concept of building large and successful brands through powerful television...
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buyer's verdict
KEVIN HUNT, MD, LAWRENCE HUNT & CO First of all, the name is excellent. Wall's Balls' is catchy and fun. The packaging is also good the product stands out and clearly displays Wall's branding. The balls are also extremely easy to cook ...
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Britvic makes the Right Choice
Rod Addy Britvic has unveiled an ambitious promotional strategy which it claims could add up to £100m in extra sales next year. If successful, the drinks giant's turnover would jump more than 17% from the 2001 level of £571m. Category...
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Brands break from the fixture
Morrisons remains at number one closely followed by Tesco which moves up one place to number two. Tesco is particularly strong on alcoholic drinks and confectionery. There is an increasing number of off-fixture displays in all stores with...
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It's not Selfridges, but as far as cash and carries go, Book
And hassle-free shopping pays, says marketing director Mark Collier. Simply taking chilled products out of the coldstore a "dingy hostile place" onto the main sales floor, has increased chilled sales by 25%, he reveals. "This is one of the...
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Big screen for Smirnoff
Diageo has outlined its determination to keep building the Smirnoff brand with a new cinema commercial for the vodka. Part of a £7m marketing spend for the spirit, details of the ad come three weeks after Diageo pledged to spend £11m promoting...
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Mr Brains behind some ordinary faces
A West Midlands family is set to make advertising history by becoming the first ordinary family to act as ambassadors for a UK food brand. The Doodys, from Coseley in the Black Country, have been named the Face of Faggots' by Hibernia Foods'...
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