All The Grocer articles in 26 October 2002 – Page 4
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News
WKD was launched in March 1996 and the marketing team has gr
Karen Salters, Beverage Brands marketing manager, says the team, which reports directly to MD Joe Woods, is responsible for consumer and trade marketing for the WKD brand in the on and off-trade. Individuals within the team enjoy a close...
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News
The total cakes market valued at a whopping £1.2bn is enjoyi
The muffins market, which has a value of £65m, is growing by 40% year-on-year [TNS 52 w/e July], cashing in on the trend for snack sizes. Sales are set to treble over the next three years according to Speedibake, which claims to be the largest...
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