Last year: 35 ▲
Sales: £189.4m (+0.7%)
Heinz took the battle to Hellmann’s in 2016 with the launch of [Seriously] Good Mayonnaise, dragging its sauces division back into growth in the process. The premium offering racked up £9.5m in sales after hitting shelves in March.
A summer campaign to encourage consumers to ‘Add a Little Magic’ raised awareness of the wider range.The 50% less sugar Tomato Ketchup continued to grow, but at the expense of the traditional version.