All The Grocer articles in 4 August 2001 – Page 3
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News
Ketchup: US Heinz takes purple to heart
As The Grocer predicted (July 21, p9) Heinz is adding a purple variant to its US ketchup portfolio from September. EZ Squirt Funky Purple joins Tomato Red and Blastin' Green which was launched in the UK last month. Heinz UK admitted it "might...
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News
Marketing: Switch onto a sonic logo
Radio used to be the poor relation of television when it came to advertising but, as increasing spends reveal, a canny use of the medium in a campaign is giving good value for money. Karen Dempsey reports Children should be seen but not heard ...
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News
One-stop shop for teeth
GlaxoSmithKline claims it is breaking new ground in the dental care arena with the launch of the first all-in-one multi-action and whitening toothpaste. Until now, consumers had to choose between brushing with an all-round protection formula or...
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