GlaxoSmithKline is serving up a spring sport bonanza with a package of heavyweight TV advertising and high-profile sponsorship for Lucozade Sport, the UK's no 1 sports drink.
The TV campaign is a significant proportion of the £10.8m media package supporting the brand in 2006.
The ads highlight the key role Lucozade Sport plays in an athlete's preparation.
Lucozade Sport is also the Official Sports Drink of the Flora London Marathon, the Great Run Series, Adidas Half Marathons, Nationwide Bath Half Marathon, Nike Milton Keynes Half Marathon and the 16-mile Asics Breakfast Run.
Lucozade Sport has teamed up with The Grocer to offer five lucky readers the chance to win five cases each. Tick the box below to enter.
This spring, the UK's no 1 social snacking brand Pringles is launching its Dream Team 2006 on-pack offer to help you grab your piece of international football action and corner record World Cup sales.
Every Dream Team tube is a winner, giving consumers the chance to meet and play football with the 11 members of Pringles' Dream Team. Other prizes include TVs, football shirts and many more football-related goodies.
To celebrate this promotion, Pringles is offering 10 lucky readers the chance to win limited-edition Dream Team goody bags and a case of each of three flavours of Pringles. Tick the box below to enter.
Rice Dream, the delicious non-dairy drink made from rice, has teamed up with Celador International's Channel 4 TV show You Are What You Eat to run a consumer promotion across 1 million packs to win a share of £350,000 worth of You Are What You Eat prizes.
Now The Grocer's readers also have the chance to win some of these fantastic prizes - 10 packs of 12 cartons are up for grabs. Each pack contains a You Are What You Eat cookbook, a smoothie maker and a case of Rice Dream in 3 delicious varieties - Original, Calcium and Vanilla. Tick the box below left to enter.
Jucee, the UK's number one squash brand for independents, has been relaunched with increased fruit content and a striking new pack design. The range has 11 great flavours, including seven-no-added sugar variants.
Ten retailers will each win three cases of the new squash to help boost their summer soft drinks sales.
The winning retailers will receive a case of each of these Jucee flavours: no-added-sugar orange, no-added-sugar summer fruits and no-added-sugar blackcurrant squash.
With a competitive rsp of £1.49 for 2 litres, the relaunched squash is bound to provide Jucee profits. Tick box below left to enter.