All The Grocer articles in 5 February 2011 – Page 4
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NewsGinsters turns focus to blokes as record ad campaign starts
Ginsters is ditching its foodie pretensions and overtly targeting men in its latest ad in a bid to reverse declining sales.
In the £6.5m Man Plea campaign, which kicks off on 19 February, the bucolic country scenes of the old ads have… -
Analysis and FeaturesAcid Test: Kabuto Noodles
Kabuto Noodles is a samurai-themed pot snack, which has been designed to “inject a bit of fun and life into a known product”, much like Innocent and Gü have done in their respective categories.
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NewsSeabrook cuts salt by 90% in new range
Seabrook Crisps is branching into healthier crisps as it accelerates its plans to expand distribution into the south. The new Goodbye Salt, Hello Flavour range, available now, contains 90% less salt than Seabrook's standard crisps, and...
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NewsMakro celebrates 40 years with Gold Card
Makro Cash & Carry is gearing up to relaunch its Gold Card scheme this year to coincide with its 40th anniversary. The wholesaler is trialling new elements to the scheme, which rewards its biggest-spending customers, at a handful of...
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NewsBottlegreen plans export drive to hit £20m target
Bottlegreen is looking to replicate its success in the UK with the other "middle Englands" dotted around the globe as it targets 42% growth by 2013. The £14m premium adult soft drinks company plans to ramp up its exports from 6% of the...
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NewsSpice prices are not so nice, with mace up by 140%
The price of spices and condiments is skyrocketing, and traders want consumers and the food industry to know about it. Poor harvests across producer nations and tougher safety procedures have combined to send some of the UK's most popular...
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News
World News 5/2/11
US: Sara Lee is to split into two separate publicly traded companies. The separation, expected to complete early next year, will see Sara Lee's North American retail and foodservice businesses (excluding its North American drinks business) spun...
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