The move to introduce larger bottles into the premium packaged spirits market continues with the introduction of WKD Original Vodka Blue into a 70cl format. Original follows its stablemate, WKD Iron Brew, and Halewood's Red Square pps range which have already gone into bigger bottles. Beverage Brands market-ing manager Karen Salters said: "Demand for WKD is at record levels so our move into 70cl has come at the right time." She said the brand was now worth £250m a year and was supported by a £12.5m marketing budget. {{DRINKS }}