kettle chips

Last year: 95 ▲

Sales: £102.9m (+5.8%)

Covering all bases is a winning strategy for sharing brand Kettle, outperforming the singles market with sales up 11.8%, according to the brand, as Brits look for premium snacks. Kettle Bites, baked wholegrain and lentil snacks, is now worth over £4m with multipacks flying. The range has proved so successful it has been extended with Sea Salt & Mixed Peppercorns Wholegrain Waves and Sea Salt & Balsamic Vinegar Wholegrain Waves. Seasonal limited editions to the core Kettle Chips portfolio were also launched with the winter variant Baked Camembert & Oak Smoked Garlic.