All The Grocer articles in 9 May 2015 – Page 8
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News
Coca Cola starts 'one brand' strategy with new ad campaign
Created by Ogilvy Amsterdam, the ad is called What Are You Waiting For and is designed to encourage consumers to ‘choose happiness’
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News
Tyrrells tweaks pack designs
Rolling out now, the new packs feature either the same or similar photographs to the previous versions, but with certain objects highlighted in colour and sometimes enlarged
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Discounting culture threatens to undermine industry, report suggests
Retail Think Tank claims whole shopping generation hooked on a diet of discounts, and that retailers and suppliers need more sophistication in their pricing strategies
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News
Prime Fifty vitamin start-up secures Tesco listing
The brand, launched in March this year, is being rolled into 400 Tesco stores this week in tablet form in three variants
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FDF says new government must 'work with us' to unlock national potential
The federation has called for a dedicated, industry and government-led food and drink manufacturing council to work in partnership with companies
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M&M's to give away US holidays in promotion
The promotion will feature on limited-edition Ms Brown packs of the chocolates, in single, treatsize and sharing bags