Bernard Matthews is bringing out a frozen turkey product aimed at girls.
Princess Dreams, which is being launched next week, contains eight turkey pieces shaped as hearts, diamonds and crowns, coated in crispy crumbs. Featuring a bright pink, fairytale design, the product is designed to catch the attention of both little girls and mums.
Packs will weigh in at 380g at an rsp of £1.69.
Marketing director Andy Watts said: “Princess Dreams is the next step of our expansion into the frozen range for kids.”
Princess Dreams, which is being launched next week, contains eight turkey pieces shaped as hearts, diamonds and crowns, coated in crispy crumbs. Featuring a bright pink, fairytale design, the product is designed to catch the attention of both little girls and mums.
Packs will weigh in at 380g at an rsp of £1.69.
Marketing director Andy Watts said: “Princess Dreams is the next step of our expansion into the frozen range for kids.”
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