Bernard Matthews is bringing out a frozen turkey product aimed at girls.
Princess Dreams, which is being launched next week, contains eight turkey pieces shaped as hearts, diamonds and crowns, coated in crispy crumbs. Featuring a bright pink, fairytale design, the product is designed to catch the attention of both little girls and mums.
Packs will weigh in at 380g at an rsp of £1.69.
Marketing director Andy Watts said: “Princess Dreams is the next step of our expansion into the frozen range for kids.”