Kettle and KP take
their first Dips
n KP and Kettle Foods are both entering new territory with the launch of KP's McCoy's and Dip and Kettle's Mediterranean crisps and dips.
n Neither is likely to dent the dominance of sector pioneer Walkers Doritos, but both are looking to net a share of a burgeoning market.
n Kettle Foods has also declared big ambitions in the snack market and says it won't be focusing solely on savoury products.
Burton's bagging
n Burton's Foods is hoping to bag itself more customers through a licensing tie-up with Cadbury.
n The biscuit specialist has put mini versions of some of the confectionery giant's most popular chocolate biccies into bags.
n Burton's predicts the five-strong range, launching next month with a £3m spend, will be worth £15m in the first year.
Hot Pot Noodle
n Curry is getting the Pot Noodle treatment with a new addition to Unilever Bestfood's snacking portfolio.
n Aimed at a similar age-group with specific focus on lads and students, it replaces the less than successful Pot Rice range.
n Promotional material will echo the laddish humour which has proved a winner for its predecessors, despite parent Unilever Bestfoods being slammed for using the word slag' in recent Pot Noodle ads.
Baileys mini me
n Baileys is taking a leaf out of spoof spy Austin Power's book with the launch of a mini version of itself.
n The launch follows the arrival of Tia Lusso at Allied Domecq.
n An ad campaign centred around TV's Sex and the City will target occasional Baileys drinkers.
{{MARKETING - BRANDWATCH }}
their first Dips
n KP and Kettle Foods are both entering new territory with the launch of KP's McCoy's and Dip and Kettle's Mediterranean crisps and dips.
n Neither is likely to dent the dominance of sector pioneer Walkers Doritos, but both are looking to net a share of a burgeoning market.
n Kettle Foods has also declared big ambitions in the snack market and says it won't be focusing solely on savoury products.
Burton's bagging
n Burton's Foods is hoping to bag itself more customers through a licensing tie-up with Cadbury.
n The biscuit specialist has put mini versions of some of the confectionery giant's most popular chocolate biccies into bags.
n Burton's predicts the five-strong range, launching next month with a £3m spend, will be worth £15m in the first year.
Hot Pot Noodle
n Curry is getting the Pot Noodle treatment with a new addition to Unilever Bestfood's snacking portfolio.
n Aimed at a similar age-group with specific focus on lads and students, it replaces the less than successful Pot Rice range.
n Promotional material will echo the laddish humour which has proved a winner for its predecessors, despite parent Unilever Bestfoods being slammed for using the word slag' in recent Pot Noodle ads.
Baileys mini me
n Baileys is taking a leaf out of spoof spy Austin Power's book with the launch of a mini version of itself.
n The launch follows the arrival of Tia Lusso at Allied Domecq.
n An ad campaign centred around TV's Sex and the City will target occasional Baileys drinkers.
{{MARKETING - BRANDWATCH }}
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