Company: Treasury Wine Estates [EMEA]
Rsp: £5
Competition: First Cape
The sell: Treasury says the new tipple will plug a gap in the growing South African wine category for a contemporary premium-quality brand at an affordable price.


The consumer
If you're after a complex and characterful wine to show off to your posh relatives, this isn't the wine for you. However, it is very light, zesty and drinkable and is good both on its own or as a complement to the usual white wine dishes. Simply designed and a simple wine. Four stars (out of five)
Katie Stallworthy, teacher, Hove


The retailer
It is very encouraging to see a new brand joining the South African market, especially an appealing, slightly more premium concept such as this. Also encouraging is the choice of Chenin Blanc, overlooked all too often as an inexpensive blending component. Sadly, however, I felt the quality of the wine itself was unremarkable and I was disappointed overall. Two stars
Edward Robinson, wine buyer at The Co-operative


The Grocer
This is a perfectly nice and easily drinkable white that is unobtrusive enough to go with most dishes. I was less convinced by the presentation and packaging, however, which was rather bland and veered towards cheap-looking. I would drink this again, but I don't think I would buy it as it simply wouldn't stand out enough on the shelf for me to notice it on my next shop.

Treasury claims the Wagon Tree range is on average £1.14 pricier than First Cape's portfolio. Maybe it should spend the extra on a redesign. Three stars
Julia Glotz, fresh food editor

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