Alcohol <span id="Alcohol"></span> – Page 196
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NewsCono Sur celebrates Tour de France tie-in with limited labels
Created by artist Eliza Southwood, the labels picture a cycling race in a Chilean landscape
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NewsBargain Booze holds first big trade event
More than 80 suppliers gave retailers insight into merchandising, NPD and category trends
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NewsSol lager gets 'ready made' cool box with insulated packaging
The Sol Cool Box, available now, contains 18x330ml bottles
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NewsLidl to devote over half of next Wine Cellar promo to Iberian
The focus on Iberia follows strong growth of Lidl’s existing Spanish and Portuguese wine
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NewsNix & Kix unveils cayenne-based RTD alcohol alternative
The NPD is likely to appeal to the “rapidly growing clean eating health movement”
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NewsJägermeister gets £10m push for updated bottle and label
The move is the “most significant” overhaul in the herbal liqueur’s 80-year history…
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Comment & OpinionDrink and (fast) driving: Why Heineken's F1 deal makes sense
Motor racing and booze have a long history together
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NewsWKD signs Made in Chelsea star Binky Felstead to push Blush
The 10-week digital and social campaign goes live on 25 June
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NewsCrabbie's Alcoholic Ginger Beer rolls out 250ml cans
New format aims to broaden the drink’s appeal to a younger audience
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NewsBath Ales falls to a loss despite frothy sales
Bath Ales has fallen into the red despite revenues increasing 7% to £15.6m, with strong demand for bottles of its flagship Gem amber ale at the supermarkets helping fuel growth.
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NewsHeineken becomes global beer partner of Formula One
Marketing activity will include an ‘If You Drive, Never Drink’ campaign
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NewsSmirnoff makes first move into cider with fruity duo
The NPD has a 4% abv, and comes in a ‘disruptive’ clear glass bottle
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NewsMaxxium to drive growth with restructure and London office
The drinks supplier is taking a ‘simpler, faster, better’ approach
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NewsMolson Coors agrees rights deal for Bavaria beer brands
The agreement will cover Bavaria’s portfolio of brands in the UK
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NewsCraft beer explosion blows up hop prices
Beer brewers are facing rising prices for Czech hops after hot weather and the craft beer boom put pressure on supplies
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NewsCamden Town Brewery set for off-trade assault
New-look packaging rolled out this week, along with Camden’s first-ever ad campaign and a sampling push
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NewsListel launches sparkling apple and raspberry fruit wines
The low-alcohol (3.5% abv) Listel Sparkling Apple and Listel Sparkling Raspberry (rsp: £4) are available through Sainsbury’s from today
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NewsC&C Group signs Singapore distribution deal for Magners
C&C Group has grown its global distribution for Magners after signing a partnership with ThaiBev subsidiary InterBev in Singapore.
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NewsThere's A Beer For That links with Picturehouse and Telegraph
The initaitives seek to promote beer as an accompaniment to food and events
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NewsIndian Sun gin pledges 50% of profits to Born Free Foundation
The new premium drink aims to “remind people how good gin can be”