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Alcohol <span id="Alcohol"></span> – Page 287
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Flagstone chief to lead Kumala brand
Constellation Europe is hoping a packaging revamp, marketing investment and a new winemaker will unlock the potential of its South African wine brand Kumala.Following the purchase of South African winery Flagstone, the company is putting...
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Oak-aged lager to join Artois family
InBev is withdrawing its Artois Bock brand and replacing it with an oak-aged lager.The new beer, called Eiken Artois, will join Stella and Peeterman Artois in the La Famille Artois range in the off-trade in March, following an on-trade...
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Red Tractor makes its debut on British beer
A beer bearing the Red Tractor food assurance mark will be the first of many British alcoholic drinks to use the logo, hopes Assured Food Standards, the organisation behind the scheme.The new beer, Farmers Harvest, has been created to...
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the modern face of fitou
French co-operative Mont Tauch, which produces 90% of the Fitou wines sold in the UK, has revealed a new logo and £500,000 marketing campaign to promote the group and the appellation in the UK off-trade.The new logo and campaign aims to...
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Oddbins splits its shoppers in four
Oddbins is restructuring its operations into three specialist retail divisions - high-street, large retail units and suburban - in a bid to return the former darling of the independent wine trade to profit.After a year in which 40 stores...
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Supply crisis looms for Bramley juice industry
Poor harvests coupled with rising demand from the fresh category are threatening to leave cider and juice manufacturers short of Bramley apples this summer.Cloudy summer days and cold August nights last year led to slow fruit growth just...
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Sales of Cava up as drinkers spend less
Marques de Monistrol has sealed a new UK supermarket listing with its latest launch, the Grand Tradicion Vintage Cava Rose 2005.The Spanish sparkling wine will be stocked in 330 Co-op stores from the end of March, retailing at...
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big screen appearance for chilean wine
Chilean wine brand Casillero Del Diablo is launching the first stage of a £1m marketing campaign in 2008 with ads and sampling in arthouse cinemas.The eight-week tie-up with Picture House, the largest arthouse screen circuit in the UK...
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Lambrini Pink gets wine-style appeal
Lambrini Pink is to be re-launched with a new look to bring it into line with the rest of the range, which was repositioned last summer to look more like a wine than a perry brand.The new bottle is a clear sparkling wine bottle with a...
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Cobra pledges to break into top 10 beer brands
Cobra Beer has outlined ambitious plans for expansion in the UK market, aiming to make the "less gaseous" lager into a top ten beer brand by 2010, The Grocer can reveal.The company estimates it will need to grow the brand by 60% over the...
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Baileys encourages non-stop cravings
Baileys is to be brought out of hibernation this spring with a campaign to encourage consumers to drink the cream liqueur all year round and not just at Christmas.The company is putting £1m behind the campaign, which will run from this...
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Guinness brings back toucans for Irish push
Diageo is bringing its famous Guinness toucan back this spring with the launch of limited-edition cans featuring the image ahead of St Patrick's Day.The move is part of a £3m investment in the brand leading up to the 17 March...
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acid test - Zhujiang Beer & Jacobsen
Expert's verdict... 8/10 ?The heritage of Zhujiang is strong as it is one of three national beer brands in China. The packaging is bright and should achieve good shelf standout. While it has the story of the brand on the back label, the text is too...
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Concern over brands' future after S&N deal
Heineken may struggle to cope with the size of its new UK portfolio following its joint takeover of Scottish & Newcastle, say industry experts. The Dutch brewer will take control of S&N's UK portfolio along with its Portuguese, Finnish,...
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Chambord does fashion week in style
Luxury French liqueur Chambord is linking up with fashion magazine InStyle to promote its second year as sponsor of London Fashion Week. The InStyle tie-up will include the chance for readers to win tickets to a VIP party the brand will...
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PLB cuts alcohol in Chileno rosé wine
Wine agent PLB has cut the alcohol in its Chilean rosé wine after research revealed growing demand for more refreshing, lower-alcohol pink wines. The Merlot rosé under the company's Chileno brand umbrella is now about 12% abv, down from...
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Tesco to close its Brackmills drinks depot
Tesco is set to close its Brackmills beers, wines and spirits depot in Northamptonshire in May.The 15-year-old depot can no longer cope with demand and is to be converted into a Tesco.com depot, subject to consultation with trade unions,...
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Criminals find new way to avoid duty
Wholesalers were plagued by a return of widespread duty fraud to the beer market at Christmas as crooks circumvented tougher rules on duty drawback.Several leading wholesalers have revealed that their trade was hit by a rise in the...
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Stella promises CSR in wake of Young's blow
InBev is promising to inject a "more overt corporate social responsibility element" into Stella Artois following a shock delisting from the Young's pub chain this week.Sponsorship of the Artois Tennis Championship and the Pass on...
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Gadsby exit: one crisis too many for Oddbins?
Oddbins is growing accustomed to controversy, high-profile departures and predictions of its demise but the resignation of sales director Andy Gadsby has brought together all three at once. Gadsby, the loyal squadron leader with a...