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Alcohol <span id="Alcohol"></span> – Page 296
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Aussie lager XXXX gets label revamp
Aussie lager XXXX is hoping its new look will entice new drinkers to the brand.Instead of traditional packaging, featuring the name of the brand, XXXX bottles and cans will have messages such as "Great tasting without shoving a lime in...
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campaign trail - Australian wine brand Hardys
Australian wine brand Hardys wants to encourage consumers to buy more food and wine together. It is investing £10m in a campaign across the on- and off-trade with the slogan "Best Wine Under the Sun for Any Occasion." Promotional activities, which...
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What the papers said
?The future of the Guinness brewery in Dublin was called into question this week after owner Diageo said it would be reviewing its Irish operations. No decision would be made for at least six months, according to The Times, but it said...
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Guinness attempts to find place on the sofa
Diageo is developing new liquids, formats and packaging to boost its Guinness brand in the off-trade.Guinness marketing manager Paul Cornell said the focus was on getting the Irish stout "on to the nation's sofas" and making it a more...
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In Brief: Cool with pool; Perry in a box
Cool with pool Aussie lager Foster's is teaming up with the English Pool Association to sponsor this year's World Eightball Pool Championships, which will take place in Blackpool at the end of June. The competition will be aired...
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Sinfield goes to Majestic
David Sinfield is making the jump from The John Lewis Partnership to Majestic Wine Warehouses to take on the role of marketing directorSinfield will be reporting to Steve Lewis, Majestic's chief operating officer, when he makes the move...
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Marsh has vision of Thresher's potential
It's hard keeping up. High street off-licence specialist Thresher Group now has its third owner in a fortnight and finds itself in the hands of yet another private equity firm, Vision Capital. What's going on? This week Vision finalised...
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Tesco first for rhubarb beer
Greene King is to roll out a beer flavoured with rhubarb when an exclusive listing with Tesco runs out.Ruddles Rhubarb saw off competition from 63 other brews at the recent Tesco Beer Challenge to win an exclusive summer listing with the...
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Cellar Trends takes on Campari brands
Cellar Trends is to double its portfolio with a deal to handle brands on behalf of Campari and Morrison Bowmore - the whisky company owned by Suntory.The independent spirits distributor will take on UK responsibility for the Campari and...
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Quinn's heads roster of brands axed by Diageo
Diageo has ended production of the Quinn's ready-to-drink brand launched last summer.The brand - billed as a revolutionary 'fruit ferment' style of RTD at launch - is the most notable name on a list of products that Diageo has...
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Thatchers cider has design makeover
Cider maker Thatchers has redesigned the packaging for its Thatchers Gold brand.The brand logo of gold script on a green background features in a new poster campaign the company is planning for later in the summer. "It was time...
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campaign trail - Bacardi
A blend of computer-generated images and film technology has been used to create new multimedia ads for Bacardi rum. The UK campaign will cost £15m and includes online, TV and outdoor city centre plasma screen ads. It will also appear on LCD poster…
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UK launch for Italian wines
Tesco is listing one of three prosecco sparkling wines from Italy that are being launched in the UK by Intercontinental Brands (ICB). Bella Veroni Vino Frizzante comes in a blue bottle with a traditional prosecco cork and cord closure and is selling...
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Standard sets sights on Smirnoff's crown
Vodka brand Russian Standard has entered the UK market in a deal with First Drinks Brands, the distribution company owned by Scotch whisky producer William Grant.The vodka is the creation of Russian entrepreneur Roustam Tariko, whose...
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There's no V in Wyborowa
Pernod Ricard is banning the letter V as part of the biggest advertising drive for vodka brand Wyborowa since its UK launch in 2001.The company hopes to capitalise on the brand's Polish roots in the "there's no V in Wodka" campaign,...
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Rosé receives only 8% of searches at wine fair
Is our love affair with pink wine over? Just 8% of searches at last month's London International Wine Fair (LIWF) were for rosé and none of the attending supermarket buyers registered a single search for the pink stuff, research by...
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Thresher sold to consortium
Private equity firm Terra Firma has sold off-licence chain The Thresher Group to a consortium led by private investor Edmund Truell.Terra Firma bought the group, which operates around 2,000 Threshers, The Local, Wine Rack and Haddows...
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My Alternative CV - Richard Clothier, MD of Wyke Farms
What's your nickname? Richy Rich Who was your first teenage crush? 'Wonder Woman' Linda Carter. When did you first get drunk and what did you drink? A bottle of cider with some friends behind...
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McKeon leaves Beam to take helm at Cobra
Adrian McKeon has left Beam Global Spirits & Wine after two years at the helm to join Cobra Beer as chief executive. Lord Karan Bilimoria, founder of Cobra Beer, will now take the role of executive chairman, retaining an active role in...
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Wholesalers say... new duty fraud laws are working - Reader Survey
Source: Email poll of wholesalers Almost three-quarters of wholesalers believe new legislation introduced by the government at the last Budget to curb duty fraud on beer has had a positive effect. However, the rather gloomy news is that 71% are not...