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Alcohol <span id="Alcohol"></span> – Page 307
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Banrock Station goes for a lower abv profile
A lower-alcohol and sweeter-tasting wine has joined the Banrock Station portfolio to attract drinkers who are reluctant to move into the category. The Australian brand - part of Constellation Wines' portfolio - is adding a 9% abv Crimson...
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For a great start, Brighton rocks
A liqueur that made its UK debut in Brighton is set for full national roll-out since joining the Bacardi Brown-Forman Brands portfolio. Niche Italian liqueur Tuaca is hand-crafted from ten-year-old cognac married with five-year-old...
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In Brief: Minimalist approach; South African launch; Asda sponsors; FirstCape launches
Minimalist approach Regional brewer Batemans has given its eight-strong bottled beer range a minimalist look to help consumer choice. The beers will have new labels, giving details of their flavour characteristics. The lighter...
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Magners finds it is just too popular
The producer of Magners Irish Cider continues to struggle with the brand's popularity since national roll out and has warned it will find it difficult to meet demand at Christmas.Marketing director Maurice Breen said Magners had advised...
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Cobra TV ads work for an effortlessly cool lift
Cobra Beer has planned a big push to position its lager as unusual but excellent with the launch of its biggest national TV campaign yet. The £10m campaign, which targets 25 to 34-year-old lager drinkers, breaks on 26 September before the...
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Diageo's heroes set for their winter warming
Diageo GB has revealed plans to ensure it has a very merry Christmas through investment and festive activity for its key brands. It is investing in its classic brands Baileys, Gordon's, Guinness and Smirnoff, as well as its whiskey and...
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Tesco, Asda join initiative to boost glass recycling market
Tesco and Asda have signed up to an initiative designed to reduce the amount of glass waste from the wine industry.The Waste and Resources Action Programme (Wrap), which outlined proposals for its lightweighting initiative at the annual...
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Rick Stein and Sharp's brew up fennel beer
Rick Stein is the latest high-profile celebrity chef to put his name, and culinary skills, towards the creation of a British bottled beer. The chef has joined forces with Sharp's Brewery in Cornwall to produce Chalky's Bite, a...
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In Brief: Everyday drinking; Cognac gift pack; Distribution deal; £2m cider plant
Everyday drinking Oddbins has introduced two own label everyday drinking wines. Oddbins Own Red and Oddbins Own White, both from southern France, are priced at £3.99 each, with a 20% discount offer on purchases of six bottles or...
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UK drinkers turn their backs on tequila beer
British consumers have turned their backs on the craze for tequila beers that is sweeping through the European mainland.The producer of Salitos Tequila Beer, launched in the UK just eight months ago, has pulled out of the UK altogether,...
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Bogof's week
What better than a large glass of chilled wine now that the weather has turned sunnier once again? Not so easy to get, however, if you happen to shop at Tesco in Shoreham, as my colleague found this week. She asked a member of staff if the store...
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Spriet repeats call for responsible pricing
When Jean-Manuel Spriet apparently accused rival wine producers of promoting misleading half-price discount deals last month, he had no idea of the furore it would provoke. The head of Pernod Ricard UK's comments led to an industry debate about...
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'Rethink Rioja' drive aims to lift UK sales
A campaign to boost UK sales of wines from the Spanish Rioja region kicked off this week with a tasting event for multiple and independent retailers.The Rethink Rioja campaign, developed using consumer research commissioned by the Rioja...
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Threshers to school its wine consumers
Threshers has joined forces with the UK's key wine course provider to boost its efforts at educating high street wine consumers, in a bid to steal market share from its supermarket rivals.The off-licence chain has teamed up with the Wine...
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Dracula wine wings into UK
A sparkling wine named after the infamous bloodsucking Transylvanian count is heading to the UK's shores in time for Hallowe'en.The Castle of Dracula Marsecco, distributed in the UK by Vini Italia, claims to be the world's first...
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Argento adds wine to expand brand
The Argento Wine Company has added two wines to its portfolio as part of a repositioning of its flagship brand.The two new Argento wines, a 2006 Chardonnay and a 2005 Malbec, have been given a more premium price point than others in the...
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World News - 2nd September 2006
Australia. Shares in Foster's, Australia's largest brewer and wine producer, jumped 9% this week amid rumours of takeover bids by rivals InBev and SABMiller. The move came as Foster's unveiled a 27% rise in annual net profits and...
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01 Scottish & Newcastle UK
Drinks giant Scottish & Newcastle UK is bound to feel optimistic after this year's favourable summer weather, tied in with World Cup football fanfare. But with changes in consumer drinking habits for both beer and cider in the past year, the...
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Tanqueray gin voted as bartenders' choice
Diageo UK is planning a big marketing investment for Tanqueray gin, after a poll positioned the brand as the best UK premium gin. The research, which was commissioned by Diageo and conducted independently by research agency TKD, found...