Alcohol <span id="Alcohol"></span> – Page 317
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Heineken kicks off UEFA promo
Heineken has launched an off-trade promotion to drive sales during this year’s UEFA Champions League.The on-pack promotion, in-store for the knockout stages that kick off on Tuesday (February 21), will offer the chance to win Dream Seats –...
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NZ heads up New World growth
New Zealand achieved the fastest growth in wines selling through the UK off-trade last year, buoyed by growing interest in its Sauvignon Blanc and Pinot Noir varieties. Sales figures for 2005 show that New Zealand wine grew in value by 44% to...
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Cains retaps water supply
Liverpool-based Cains brewery has invested £250,000 in technology to re-source a natural water supply.All beers now brewed at the site are made with water that is sourced 30m below the brewery, just as they were more than a century ago until...
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Tiger Beer taps Western promise
A huge marketing push for Tiger Beer in the UK is set to take advantage of a “growing fusion between Eastern and Western culture”, according to the drinks company.Tiger will be investing £5m in the brand in the UK this year, which will include...
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Offers highlight Italian wine diversity
The Co-operative Group is planning to draw attention to the diversity of the Italian wine category by offering promotions on selected wines throughout the rest of this month.Due to run from February 13 to March 5, the initiative will offer...
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Time ripe for three new ciders
The thriving UK cider market is set to be boosted by a £24m investment and three new products from the Gaymer Cider Company.Constellation’s Gaymer Cider Company, the producer of Gaymer’s Olde English brand, has launched three new premium...
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Off-trade sales for Camden Park
Orbital Wines has launched its Camden Park brand into the off-trade to refresh UK consumers’ image of Australian wines.The range, which includes the 14% abv Camden Park Shiraz Petit Verdot and the Chardonnay Verdelho (rsp: £6.99 each), will go...
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In Profile - Bennett Neo, MD of Tiger Beer UK
Tiger Beer UK may have only been fully operational for less than four months, but Bennett Neo, managing director of Tiger Beer UK, has big plans to develop the brand. Previously distributed...
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Aussies fighting ‘bland’ image
Australian producers are fighting back against a growing perception in the UK that their wines are bland and lacking in diversity, according to industry leaders at this week’s annual trade tasting.Three record harvests in succession have...
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Skuttlebutt range for UK
Alliance Wine launched its Skuttlebutt range of blended wines into the UK at the Australia Day tastings in London this week.The range, produced by Stella Bella, includes a white blend of Chardonnay/Semillon/Sauvignon, a Merlot/Shiraz rosé and a...
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Beer price rises due to offset spiralling costs
Carlsberg UK and Coors Brewers are among brewers looking to put up beer prices this year due to increasing fuel costs.Carlsberg will be putting up its off and on-trade prices – the latter by 3% – and it blames the move on significant increases...
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Guinness set to tackle rugby season
Diageo is ramping up activity on its Guinness brand with a £2.5m investment to coincide with the international rugby season and St Patrick’s Day.The marketing campaign will reflect both occasions through off-trade specific TV and radio...
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String of c-store offers
Neighbourhood retailers have unleashed a barrage of deals as they fight back against new year price-cutting campaigns by the big supermarkets.
Costcutter is advertising a string of offers in the national press, including eight-packs of Carling… -
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Push to put Stolichnaya vodka on top
Pernod Ricard UK is investing heavily in its newly acquired Stolichnaya brand, which it believes has potential to become the leading premium vodka in the UK.Stolichnaya will be the focus of Pernod Ricard’s first strategic repositioning activity...
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Twins send message in a bottle
An innovative wine range designed to educate consumers about the tastes of different grape varieties has been launched by Bottle Green.Twin Vines is a family of six wines, featuring three grape variety ‘twins’ from different areas of the globe....
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Special treatment for own label ales
UK multiple grocers are battling to be the first to offer a wide range of speciality own label beers as the sector continues to show healthy growth.Asda is planning to add two beers to its Extra Special premium portfolio. Ged Futter,...
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Greene King sales increase
Brewer Greene King has reported a 5% increase in sales for its ale Greene King IPA for the 36 weeks to January 8.Greene King said that sales of Abbot Ale increased by 6% for the period, and sales of Old Speckled Hen were up 10%.It...
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Price wars trigger drop in value
Heavy discounting in the multiples may have triggered a decline in value sales for the two leading festive alcohol brands in the run-up to Christmas.In the four weeks to Christmas Eve, value in the number one and two brands, Stella Artois and...
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Pernod opens cellar door
Pernod Ricard UK is showing its intention to become a serious player in wine as well as in spirits with the creation of a dedicated sales and marketing wine team.The company has announced that the integration of wine brandsit acquired from...