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Alcohol <span id="Alcohol"></span> – Page 324
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The Acid Test
>>consumers and buyers give their views on the latest product launchesProduct: Magners irish ciderCompany: MagnersPrice: £2.99/LITREConsumer’s VerdictRecommended to be...
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Penguin pair for UK store
Southcorp is launching its Little Penguin Australian wine range into the UK.The wines, initially a Chardonnay and a Shiraz, are priced at £4.99 each and are available at Sainsbury.They are described as easy-drinking and the Chardonnay is...
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Mateus in the pink with duet of Rosés
Mateus is rolling out a £1.2m advertising campaign this month to coincide with growing interest in rosé wine in the UK.The campaign will support its latest variant, Mateus Rosé Temperanillo (rsp: £4.99), as well as its Mateus Rosé Original wine...
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Licensees at risk from Act
The Wine and Spirit Trade Association (WSTA) has implemented an action plan to help eliminate confusion about the new Licensing Act. The Act comes into force on November 24, when retailers will not be able to legally sell alcohol without a new...
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Clydesdale appointed as CEO of Carling UK
Doug Clydesdale has been appointed chief executive officer of Carling UK, replacing Lars Fellman, who will retire at the beginning of next year.Clydesdale will take up his new position in January 2006, reporting directly to Nils S Anderson,...
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A room with a brew
The chance to create her own beer was an exciting prospect for senior drinks reporter Sonya Hook, but a day at Young’s Brewery made her wish she’d spent a few more sessions in the gym firstCreating my own beer from scratch was an...
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Supplier Spotlight
Beer drinkers who dipped chunks of cheese in their pints in the 1960s inadvertently led to the creation of the Ilchester Cheese Company.Dunking punters gave Ilchester pub landlord Ken Seaton the idea of making a cheese blended with beer, which...
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Call to bolster beer image
The drinks industry can build up the beer category by looking at ways to present it to a wider audience, states Interbrew UK in its 2005 Market Report.The report, published this week, indicates that beer could be made relevant for a...
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Climbing up the premium stakes
South African wine is growing in popularity with a 12% increase in sales in the UK. The next challenge is to bump up bottle pricesAfter years of suffering a reputation in the UK for sometimes dubious quality and low prices, South...
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ScotCo pushes premium cider
Scottish Courage is poised to launch a premium cider into the off and on-trades as part of its offensive to capture a greater share of the cider category.The company is rolling out the red cider to wholesalers later this month in two different...
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Imports offer wider choice
Beer drinkers will have a wider choice this summer, with the launch of two imported brews.Weissbier Etalon will be available in Tesco after the beer won the Best New Imported Beer category in the chain’s Brewing Awards in 2004. Steve Holt,...
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Mills MD for Gaymer
Constellation Europe has appointed John Mills as the first-ever managing director of the Gaymer Cider Company.Mills will take responsibility for the management and growthof Constellation’s cider division, which includes Blackthorn, Diamond...
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KWV chief raises a glass to a clearer proposition
KWV chief Willem Barnard is driving a clearly communicated and ethical strategy for South African wine. Sonya Hook reportsSouth African wine company KWV recently announced it was setting up a committee of winemakers to offer a...
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Staying with Liverpool
Carlsberg has renewed its partnership with Liverpool Football Club as Official Club Sponsor.The brewer is extending its contract for a further two years after false speculation that it was planning to end the sponsorship deal.The deal...
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Wine stuck in discount spiral
The UK has entered a wine discounting spiral it will find very hard to exit in the near future, given current retail conditions and excess supply.That was one of the more gloomy predictions from experts at a London International Wine &...
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A Northern showcase
As part of the ongoing challenge to raise the profile of beer in the UK, a new consumer show is being launched.The Great Northern Beer and Fine Food Weekend will be running for two days in October 2005 at The Yorkshire Showground, showcasing...
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Strongbow. Indescribable
Strongbow cider will be the focus of a nationwide TV advertising campaign this summer by Scottish Courage.The 40 second advert – part of the company’s £22m investment in Strongbow this year – emphasises its taste and plays on the difficulty...
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Pubs in anti-binge call
The British Beer and Pub Association is calling for supermarkets to take part in its drive to tackle binge drinking.Mark Hastings, director of communications for the BBPA, said: “We are also calling on supermarkets, which sell the...
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Twaites joins Booker as wine controller
Former Nisa-Today’s category controller for wine, Julian Twaites, has moved over to Booker to become the cash and carry’s wine controller.He is filling the position vacated by the long-serving Andrea Hargrave, who announced her departure in...
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Drinking to a low-carb life
The low-carb category has a hit on its hands with Michelob Ultra beer from Anheuser-BuschA major success story in the low-carb market has been Michelob Ultra, which Anheuser-Busch launched in the UK in 2003 following huge success in...