Alcohol <span id="Alcohol"></span> – Page 331
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Sex parody harmless
The Advertising Standards Authority this week dismissed complaints that a Greene King cinema ad for IPA beer was degrading to women and unsuitable for children to see. The ad, shown before a 12A certificate film, showed a woman tied to a bed...
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Czech beer’s UK launch
A newly formed company is hoping to cash in on healthy demand for imported beers with the launch of a Czech lager in the UK.
Grayrose Trading is to import and distribute Hedge, a pils which is already sold in the Czech Republic and Germany with… -
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Gin is a cut above Gordon’s original
Diageo is launching an extension to its market-leading gin brand, Gordon’s, in a bid to drive sales among consumers with more adventurous tastes.The company is claiming a major innovation for the category with the release of Gordon’s...
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Presidential stuff at £600/bottle
One of the most expensive vodkas in the world is being launched in the UK, at about £600 for a 24-carat gold-coated bottle.The Russian producers of Imperial Collection vodka say they hope the range, which includes a carafe in the flamboyant...
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Amarula’s challenge
Cream liqueur brand Amarula is hoping to steal share from market leader Baileys with a £500,000 advertising campaign in the run-up to Christmas.Distributor First Drinks Brands is launching a press campaign, featuring an image of an escalator...
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Christmas beer ‘disaster’
Most wholesalers suffered as a consequence of the supermarkets’ price war on beer last Christmas and fear it will be at least as bad again this year.At least one major player is also threatening to delist two leading brands as a...
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Wusu bought
Carlsberg, the Danish brewer, has bought a 34.5% stake in Wusu Brewery in north west China. The Wusu Brewery has a capacity of 2.5 million hl and a 60% market share in the region. “The acquisition is a step further in fulfilling Carlsberg’s...
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The Acid Test
>>consumers and buyers give their views on the latest launchesOrganic Draught Vintage CiderFrom: WestonsWestons Organic Draught Vintage Cider is the first bag-in-box cider in recent years to hit the off-trade. It...
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Hit or Miss?
>>How is one of last year’s top launches faring?
Product: Michelob Ultra
Company: Anheuser-Busch
Launch date: August 2003
Anheuser-Busch’s journey back to the low calorie beer market with the launch of Michelob… -
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Loire sharpens its image
Wine producers from the Loire Valley are launching a new umbrella brand in the UK to create a clearer identity for the French wine region.Vallée Loire is a collection of six wines – three whites, two reds and a rosé – priced at £4.99 and £6.99,...
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Thresher on the offensive
The Thresher Group launches an assault on the c-store sector next week with the opening of 121 convenience stores in the north-west of England.Victoria Wine, The Drinks Cabin and Huttons stores will be converted to The Local in the first stage...
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Actis invests in China Wolfberry wine
British private equity firm Actis has invested $10m (£5.6m) in a Chinese Wolfberry wine firm, giving it a 30% stake, according to newspaper reports.The Chinese company is currently leading the market in wine made from wolfberries, often used...
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Argentinian showcase
A new range of Argentinian wines are being launched under the Phebus label.The wines have been created by Fabre Montmayou and will be showcased at the annual Wines of Argentina tasting on Tuesday (September 21). Phebus Malbec 2003,...
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Jarrah Ridge revamped
Australian wine brand Jarrah Ridge has been redesigned to give it a more modern image.The brand, supplied byVinoceros exclusively to the independent trade, has a contemporary new look featuring unusual transparent front labels. The...
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ScotCo calls time on extra free
Scottish Courage is to promote responsible drinking by scrapping extra free deals on its plastic bottled cider range.From January next year, ScotCo will stop extra free for market-leading brands White Lightning (50% free) and Strongbow (25%...
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ScotCo ready for growth
After achieving cost savings of £37m in the past year, the focus now for the country’s biggest brewer is innovation and growing beer revenues in the off-trade, according to the MD of Scottish Courage.John Dunsmore said there had been a major...
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Boddingtons Manchester brewery to close
Interbrew has reacted to the declining cask ale market by announcing it plans to close the Boddingtons brewery in Manchester. The famous Strangeways site, where ale has been brewed since the 18th Century, is scheduled to shut by the end of February...
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Diageo sells stake in Edward Dillon
Diageo has sold its shareholding in Edward Dillon, the Irish drinks distributor, for an undisclosed sum, according to media reports.The owner of the Guinness brand is said to have had a 30% stake, which is now being bought by the firms other...
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Halewood takes a shot
Halewood International is relaunching Red Square vodka shots to link the brand more closely with Red Square Reloaded – itself set to benefit from a £5m pre-Christmas TV ad campaign.The shots range, formerly Hot Shot, is called Reloaded Shot. A...
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Single-serve goes into cartons
Mudgee Valley Wine is claiming a UK first with the launch of a wine range in single-serve Tetra Pak cartons.The collection of four French varietal wines – a red, two whites and a rosé – comes in 250ml containers which are designed for picnics,...