Alcohol <span id="Alcohol"></span> – Page 335
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Interbrew UK fires up its marketing engines
Interbrew UK is rejigging its marketing team to drive the growth of brands such as Stella Artois and Castlemaine XXXX.The restructure focuses on three areas – brand marketing, innovation and intelligence and channel marketing – headed by...
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Drinking weather
The warm weather has apparently woken up the alcoholic drinks category to the clear onset of summer and it is taking the lead in share of promotional space. This activity has been headed by Stella Artois, Carlsberg and Budweiser with price...
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Ty Nant shows staying power at Queen's
Welsh bottled water brand Ty Nant is about to serve up its second year of involvement with the Stella Artois Tennis Championships, which get under way at Queens Club in London on June 7.Ty Nant is the official bottled water supplier after it...
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Unwins looks upmarket
Unwins has launched Phillips Newman, a new format which it hopes will help reposition it as an upmarket wine merchant.The chain is named after the company which bought Unwins in 1921. The first store opened this week on the Old Brompton Road...
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Mallows joins Southcorp to increase sales of brands
Australian wine producer Southcorp has recruited Andy Mallows as business sector controller for grocery to build sales of brands such as Penfold’s and Lindemans.He will have responsibility within the commercial team for overall sales...
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Freixenet is still confident
Freixenet has added a third still wine to its portfolio – Freixenet Ash Tree Estate Merlot Tempranillo.The red wine joins the initial duo of Chardonnay Macabeo and Shiraz Monastrell, which were the first still wines to be launched under the...
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Cider gets curve appeal
Merrydown is hoping to recruit an army of younger fans with a packaging makeover for its Vintage range.The cider maker believes that appealing to them visually on shelf is the starting point. In particular, it is aiming to attract men and...
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Landmark label boost
Wholesale group Landmark aims to boost own label wine sales with the launch of a new Vintners Collection range.Branded offerings currently make up 80% of Landmark’s wine sales, but trading controller Steve Mayes said Vintners’ high quality...
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JP Chenet woos Tesco
France’s bestselling wine brand, JP Chenet, has won its first listing in Tesco.The brand, with its distinctive twisted neck bottle, is sold in most other UK multiples and cash and carries, but has only just got a foot in the door at Tesco with...
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WKD rolls out a mini barrel
Beverage Brands hopes WKD will replace beer as the beverage of choice for football fans during Euro 2004.Its limited edition party pack (£18.99) has been rolled out nationally as a soccer-themed Match Pack, following pre-Christmas...
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Ambari steps off the gas to accompany a curry
Ambari, a premium lager from Goa, is set to quench curry fans’ thirst without leaving them feeling bloated.The 5% beer is less gassy than most Indian beer and as a result, has a shorter shelf life – six months compared with the usual year. It...
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Sporting life for an ale
Old Kent Inns is launching its new beer in Tetra Pak cartons – a UK first.Dog & Duck Best real ale comes in 330ml cartons which are designed for outdoor events, sports venues and picnics.MD John Brigden said the new-style packaging freed...
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Dubonnet moment is now
Dubonnet has a contemporary new look to appeal to wine drinkers. The branding – complete with the traditionalblack cat motif – aims to target wine drinkers aged over 35 who are educated, adventurous and enjoy entertaining.“We have...
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Holsten records a history that is pure fiction
Holsten is forging ahead with its advertising plans as its new owner Carlsberg continues to plot the brand’s future in the UK.A fresh push behind the German beer kicks off today as part of a £12m investment this year. The campaign focuses on...
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Booker wine deal
Booker is offering members savings on its Malt House Vintners wine range when they buy in bulk. The cash and carry wholesaler is giving customers at least a 5% discount when buying a case of wine. Bookers said the promotion was...
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Pimm’s mixes an RTD
Diageo is extending its summer stalwart Pimm’s into the premixed sector with a series of new launches.The gin-based spirit, which supermarkets already sell in cans mixed with lemonade, is making its debut in the RTD arena with a similar...
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Yoko imagines for Beck’s
Yoko Ono has become the latest in a series of famous artists to create a limited edition label for Beck’s beer.The artist’s work harks back to her childhood of war and will adorn 1,000 bottles. Other famous names who have produced images for...
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Fickstart to Euro
Carlsberg hopes to kickstart drinkers’ enthusiasm for Euro 2004 with a £10m marketing support package. The investment includes a heavyweight television advertising push.Mums with babies who are just learning to feed themselves have...
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No to alcohol glamour
The government has reaffirmed its intention to crack down on suppliers using advertising to “glamorise” alcohol.Singling out Baileys’ latest TV commercial for criticism, Home Office Minister Hazel Blears, the minister of state, told industry...