Alcohol <span id="Alcohol"></span> – Page 336
-
News
Debut for ‘delicious’ organic Irish cream liqueur
First Ireland Spirits is bringing on to the market what it claims is the first organic Irish cream liqueur.
Bloom Mountain will debut at next month’s London International Wine and Spirits Fair and will be targeted at multiple retailers…. -
News
Old world comes out fighting
European wine producers are taking note of the popularity that brands have gained in the world of wine and see the exhibition as an ideal venue to play the New World at its own gameAfter the shock of being hit by a New World order in...
-
News
UK pops its cork for Australia’s offerings
Aussie wines are still the nation’s favourite New World brands, but there are some strong challenges from the Americas and South AfricaAustralia remains the leading exporter of New World wine to the UK, but it is coming under...
-
News
Time is ripe for chile’s wine to take its place in the sun
Chile has been regarded as an emerging wine nation for some years, but the scale of its presence at the wine fair could be seen as a sign that it has finally arrived.In 1991, the country discovered that much of its vine stock was not the...
-
News
A taste of liquid gold
The London International Wine and Spirits Fair is broadening its base. Rosie Davenport and Nigel Huddleston reportPaparazzi photographers could have a field day at the London International Wine and Spirits Fair. The plethora of...
-
News
Mateus thinks pink
First Drinks Brands is pumping £1m into the first consumer ad campaign behind veteran wine Mateus Rosé in 15 years.The stalwart Portuguese label will appear on outdoor posters positioned around supermarkets and off-licences as well as on sites...
-
News
Guinness switch
Diageo has said its off trade customers will not be affected when it transfers brewing Guinness at Park Royal, west London, to Dublin next year.Guinness in cans and bottles in the UK is already supplied from Dublin, and Diageo’s sales and...
-
News
Piat opens d’Or to a new legacy
Veteran wine brand Piat is returning to its French roots and reinstating the Piat d’Or title across its entire range.In 2002, brand owner Percy Fox ditched the second half of Piat’s tag when it launched its premium varietal range in a bid to...
-
News
Turning Leaf uses the extraordinary
Ernest & Julio Gallo has unveiled a raft of initiatives intended to rejuvenate its Turning Leaf wine brand.The drive is being spearheaded by a new ad campaign, breaking this summer, which will use the strapline ‘Turning Leaf…when ordinary...
-
News
Smirnoff goes undercover in Russia
Diageo is pumping £3m into marketing Smirnoff vodka in a bid to set it apart from rival brands. Marking a return to the vodka’s Russian heritage, the campaign, entitled ‘Not the Usual’, kicked off this week with a new TV ad shot in...
-
News
Interbrew eyes tax havens
Interbrew is to consider moving from its legal home in Belgium to a tax haven after its 9.2bn euros merger with Brazilian brewer AmBev.The maker of Stella Artois lager and Beck’s beer stressed to the Financial Times that it would not...
-
News
24-packs threatened by deals
Popular 24-can multipacks of beer could soon be a thing of the past as a result of the discounting that has led consumers to expect cheap deals in the category. Buyers have predicted that within two years consumers will be purchasing packs of...
-
News
Carling to flies the flag
Carling drinkers will have the chance to win one of a million giant national flags, to demonstrate their passion for England, Scotland or Wales this summer.The promotion is part of Carling’s ‘Love Football’ campaign to coincide with the...
-
News
Stoli’s Elit ambitions
Stolichnaya vodka is being stretched into the premium spirits market through the launch of a new stablemate.Stolichnaya Elit will initially target style bars when it is unveiled next month.First Drinks, which is supplying it in the UK,...
-
News
Bewitched by the beer
Wychwood is ramping up its support behind Hobgoblin beer with a national consumer campaign. Starting this month, the press drive focuses on a new creative designed to continue last year’s ads that carried the strapline ‘What’s the matter Lagerboy,...
-
News
Innis & Gunn best in beer
Innis & Gunn oak aged beer took the supreme champion title in the 2004 International Beer and Cider Competition organised by The Grocer’s sister publication Off Licence News.The beer scooped four awards – a first in the competition which...
-
News
Rocket kits have lift-off
Gourmet meal kit company Rocket has announced a big expansion, including supply deals with Somerfield and the Co-operative Group.The Unilever Ventures backed company has also signed up with c-store chain Whistlestop and Wine Cellar, and is...
-
News
E&J Gallo aims to ease the choice for new drinkers
Ernest & Julio Gallo is adding generic red and white wines to its Californian Sierra Valley brand. Aimed at entry level wine drinkers who want the familiarity of a brand but are confused by grape varietal terminology, the additions will retail for...
-
News
TV debut for the gecko
South African wine Kumala is launching its first TV ad campaign next week.Brand owner Western Wines is pumping £700,000 into a 20-second commercial for its flagship brand. The ad will appear in the Midlands and Central TV regions and features...
-
News
Sapporo turns the screw on packaging innovation
Japanese brand Sapporo is again championing unusual packaging for beer with the launch of a screwtop bottle.The 450ml ‘Shot Bottle’ format is aimed at those with active lifestyles and, unlike the liquid in the brand’s other glass bottle and...