Alcohol <span id="Alcohol"></span> – Page 349
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beer at the double
St Peter's Brewery has doubled its production capability. The investment at the Suffolk brewery, which is known for its organic ales, will enable it to increase its capacity by 2 million bottles each year. A second extension is planned next summer. ...
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An earner for Gordon's
Mary Carmichael Diageo has increased the marketing budget for its Gordon's brand to £25m in a bid to continue what it claims is the first gin category growth in a decade. The drinks giant is also rounding off this year's £23m activity with...
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Promoting E&J Gallo
Ernest & Julio Gallo Winery has appointed Tamara Minick-Scokalo senior director for international marketing to promote the company's wine brands across Europe. Minick-Scokalo said one of her first tasks would be to grow brand sales by focusing...
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Refine the beer fixture'
Rosie Davenport Beer buyers are confusing consumers with cluttered ale fixtures that fail to reflect the choice available to consumers, according to Scottish Courage. The brewer is in the process of delisting a handful of formats, sending a...
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Pernod sells its cider unit
Pernod Ricard has sold its cider subsidiary CSR to Cidreries du Calvados La Fermiére.Pernod's CSR division comprises all of the group's cider activities including the Loic Raison brand. The French wines and spirits group said it was...
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Buyers sceptical about 5% Heineken
Rosie Davenport Heineken's new premium lager is receiving a lukewarm response from beer buyers as it tries to secure listings ahead of its February launch. Despite a £24m marketing package for the brand, which will include two TV campaigns,...
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Stella's flying start to yuletide
The fascia chart remains stable this week in terms of positioning, with Morrisons, Safeway and Tesco making up the top three. Morrisons has pulled further ahead with a wide range of beers and lager on price promotion on floor stacks....
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Multiples to monitor taint
Tesco, Sainsbury and Waitrose are planning to take part in an ambitious project to trial a new cork designed to limit wine taint. Sabaté, the French cork manufacturer, has produced 100,000 corks which are guaranteed to have half the amount of...
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6X goes for impact
Wadworth 6X has undergone a major packaging redesign for improved shelf impact for the take-home market. The beer’s old 550ml bottle and 568ml can have been replaced with 500ml versions to make “the brand competitive in the market place”....
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Mason's successor steps forward
Majestic Wine has promoted Justin Apthorp, son of chairman John Apthorp, to buying director to take over the running of its buying department from trading director Tony Mason. Justin Apthorp, whose appointment is effective immediately, is being...
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Big screen for Smirnoff
Diageo has outlined its determination to keep building the Smirnoff brand with a new cinema commercial for the vodka. Part of a £7m marketing spend for the spirit, details of the ad come three weeks after Diageo pledged to spend £11m promoting...
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Coors invests £35m for off-trade growth
Rosie Davenport Coors is putting packaging and the introduction of new SKU's at the top of its new product development agenda next year. The brewer will focus on offering more choice in the off-trade market to improve beer consumption at...
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MD 20/20 summons up a retro flavour
A new flavour has been added to the MD 20/20 range of wine-based drinks. Tropical Blue is the latest launch and follows the introduction of Tangerine Dream and Key Lime Pie earlier this year. The 13% abv drink is a combination of pineapple and...
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Brown-Forman increases stake in Finlandia
US consumer products group Brown-Forman has acquired a further 35% in Finlandia Vodka Worldwide from Finnish wine and spirits company Altia $70.3m.B-F which makes Jack Daniel’s whisky, Fetzer wines and Lennox china, has now upped its stake...
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Campbell is Forth MD
Fine wines and spirits supplier Forth Wines has promoted Donald Campbell from sales director to MD to head a restructured management team. Campbell replaces Nick Harvey-Miller, who has moved to another business in Scotland. Richard Peters,...
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A staggering 91% of retailers could not think of a deal that
In our monthly survey, retailers are given no prompts,but simply asked to think of a promotion that was worthwhile. Only 9% were able to highlight activity worth mentioning  and that was on Carling, Coca-Cola, Foster's, Walkers and Whiskers....
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Gallo's in a box
Ernest & Julio Gallo has launched its first wine in a box format. The company has put the Ruby Cabernet and Colombard varietals from its Rivercrest range in the 3-litre packs. They are in Sainsbury for £14.99. Beastly challenge Tesco...
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Consumer's view: Drambuie Cream
Rosemary hudson, 58, counsellor from cheadle hulme- I often drink cream liqueurs and must confess to being a bit of a Baileys fan, which I drink with ice. I tried Drambuie Cream in the same way and was immediately hit with an artificial tasting...
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Drambuie cream
From Drambuie Launched last month with a Christmas TV campaign, Drambuie Cream is the latest edition to the cream liqueur fixture. Marketed as an alternative to Baileys, Drambuie is confident it could take the top slot from its rival....
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Two Christmas wine packs from Gallo
Ernest & Julio Gallo is going upmarket with this Christmas' wine gift packs. The company is selling bottles from its recently launched Coastal Vineyards range in hand-crafted wooden boxes priced at £19.99. The packs contain both varietals Â...