Alcohol <span id="Alcohol"></span> – Page 350
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Tennent's worldly Thais
Tennent's lager has taken an unconventional approach to advertising by featuring a pair of Thailand ladyboys in its latest creative. Set in a Scottish theme bar in Bangkok called MacAndrew's, the new television commercial, running now, is the...
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How to pull with Stella
Interbrew is trialling a new pack format to give consumers the experience of pulling a pint of lager in their own home. The Stella Artois Mini Barrel features patented technology designed to deliver what the brewer describes as "pub draught quality"...
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Wetherspoon to match supermarket prices
Pub group Wetherspoon is to match or undercut prices at Sainsbury’s on products such as Guinness and Red Bull as part of its festive marketing campaign at its 616-strong estate.From Monday, November 11 the company will charge £1.69 for a...
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Smirnoff Black Ice states its Crystal Clear difference
Smirnoff Black Ice has made its first TV appearance with two new ads running until Christmas. The drive, part of a £11m launch budget behind the brand, also includes an outdoor poster campaign, national bus advertising, and branded taxis in...
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Previous attempts to market alcoholic milk drinks have large
In 1997, the fast-growing UK alcopops' market saw the launch of two alcoholic, dairy-based drinks of around 5% abv. Super Milch from Intercontinental Brands was described as an alcoholic vodka milkshake', which raised the hackles of alcohol...
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cloud in a box
New Zealand wine brand Nobilo White Cloud has been released in a wine box format. BRL Hardy has made the move to capture Christmas sales. The three-litre box is priced at £16.99. REmy's C&C offers Remy Martin is rolling out a range of...
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CUB wins distribution deal for SKYY Vodka
Italian drinks group Campari has struck a deal with Carlton United Breweries for the distribution of its premium vodka brand SKYY.Under the deal CUB’s subsidiary – The Continental Spirits Company – will distribute SKYY throughout Australia...
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Making its marc
Italian wine brand Marc Xero is being promoted with an extensive sampling and advertising campaign. International Wine Services is building on its previous sampling drive at Toni & Guy hair salons with ads in women's glossy magazines....
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A legal version of Poteen, and Belgian Satan
French wines may have taken pride of place among the drinks aisles at this year's Sial, but there was still room for some interesting new products from around the globe. Among them was a legal version of Celtic firewater Poteen from Welsh firm...
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Beer report rubbished
Rosie Davenport Multiple retailers have slammed Interbrew for claiming that beer discounting is devaluing the market. In a new market report, the Stella Artois brewer says buy one get one free deals and discounting are eroding profitability...
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Vodka boasts aphrodisiac properties
Large Distilleries has launched what it claims to be the first fizzy vodka from Scotland. Available in 100ml and 700ml bottles, Vodka 02 is made from grain spirit with extracts of exotic herbal aphrodisiacs' and is slightly sparkling. The...
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Heineken expands in Kazakhstan
Heineken has continued its foray into lesser-known beer markets by increasing its share in Kazakhstan-based brewer Dinal to 51%.The Dutch brewer already had a 28% stake in Dinal which has an 8% market share in Kazakhstan with its own brew...
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Despite the growth in wine sales and a market value of £2.9b
But proof for those that needed it that wine is big business was presented to the market at the end of August, when stalwart Australian brewer Foster's announced that it had sold more wine than beer throughout the world during the past year. ...
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Alcoholic drinks dominate our promotional chart this month
Budweiser and Heineken share the top of the chart. Both brands focus predominantly upon multibuy offers, with Budweiser featuring heavily in Londis and Heineken leaning more towards Spar. The promotions being run by Beck's, Carling and Red Square...
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Heineken versus Stella Artois
Refreshing times are ahead for those who enjoy clashes of the big brands as Heineken ups its abv and takes on the number one Heineken's decision not to renew its marketing and distribution deal with Interbrew has led to a beer brand shuffle that...
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Things are hotting up in the cream liqueur market with retai
Diageo is yet to reveal what plans are up its sleeve for Christmas, although it has pledged a £3m investment on top of the £21m spend on Baileys for the recently launched extension, Baileys Minis. Steve Gannon, deputy commercial director at...
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Cider fights for a rebirth
Strongbow achieved a lot but much work must still be done The dust is settling on cider after a flurry of activity which has given it the kind of platform it has craved for years. Strongbow's £11m promotional budget for the last year...
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Triumphant Booths urges independents to take risks
Wine Retailer of the Year Booths can teach a thing or two to independents seeking to compete with multiples on wine Booths Supermarkets now has a terrific marketing platform on which to build its wine business after a shake-up that should strike...
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It's cheers all round
A third seasonal peak is emerging for drinks players as wine and spirits are now flying off the shelves at Easter. Rosie Davenport reports There has never been a better time to sell drinks. All the figures show the market remains on an upward...
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Strongbow offers 24-pack at £9.99
Strongbow will go head to head with lager brands this Christmas as its price drops to £9.99 for a 24-pack. The move is designed to help the cider make gains in volume and maintain prominence in the fixture. Bulmers, which owns the category...