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Alcohol <span id="Alcohol"></span> – Page 353
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Patak's adds to sauce choices
Indian food brand Patak's is going upmarket with a new range of fusion' cooking sauces. The five-strong range includes orange zest korma, red wine rogan josh, saffron tikka masala, premium beer and mushroom balti and grilled pepper jalfrezi....
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Smirnoff Ice hits TV
Smirnoff Ice is back on TV with a new ad in the As clear as your conscience' campaign. The execution is part of a £14m investment for the brand over the coming year and features a girl nagging her boyfriend to redecorate their front room, when...
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Hardys wine drive
Hardys has launched a £300,000 media campaign to promote its wines through the national press, outdoor posters and at Underground stations. The 10-week drive aims to highlight the success of Hardys Nottage Hill Chardonnay 2001 at the International...
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Late nights ahead for Carling ad
The Independent Television Commission said 69 complaints were filed against the advert for its use of sexual innuendo. In it, a woman poured beer around the house and her boyfriend was shown licking up the trail which led to her bedroom - where she...
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Restaurant and Bar Show 2003
Restaurant and Bar provides a unique opportunity for those within the industry to meet, build upon client relationships and come face to face with suppliers of everything from fine food and wine to tableware, furniture, equipment, technology and...
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Abbot gets it up with a saucy ad
Rosie Davenport Greene King has found it pays to push advertising boundaries after sales of Abbot Ale surged following a saucy £500,000 advertising push. Sales of the beer rose by 22.2% in the first quarter of 2002 to the end of July...
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Whitehead gets Italian job
Western Wines has appointed an Italian agency executive to develop its Italian range of wines which accounts for a quarter of the business. Claire Whitehead joins from Sainsbury where she was wine marketing manager from January 2000. "I am...
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Sainsbury reckons its improved supplier relations will put i
Supply chain manager Andrew Coe acknowledges that collaboration wasn't a word it knew a few years ago: "We were arrogant, but we've moved on since then." Sainsbury grew market share in the beers, wines and spirits category and aims to build on...
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Vodka for weight worriers
Inver House Distillers claims to have come up with the ideal solution for weight-conscious vodka drinkers. It has launched a new reduced calorie ready-to-drink vodka mix called Kulov Ice Life. Flavoured with lemon, it is aimed at women aged...
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LCL imaged for impact
Federation Brewery has re-launched its flagship lager brand in the take home market. LCL has been given a new image which Federation says will improve standout and create maximum impact in major multiples. Carole Beverley, marketing manager at...
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A ROUND UP OF THE HOTTEST RECENT ACTION IN FMCG
Interbrew gives a XXXX n Interbrew has pledged £9m to restore standard lager Castlemaine XXX to its former glory. n The Aussie brand is due to join Interbrew's UK stable in January 2003, just as the brewing giant relinquishes control of...
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Foster's wines step on the gas
Rosie Davenport The shift by Australian drinks giants towards the premium end of the wine market has paid dividends for Foster's which has seen lager sales outstripped by wine for the first time. In contrast to the company's lager culture,...
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In its heyday it was the brand responsible for igniting the
The Dutch brewer's decision to up the ante and move into the premium market was first mooted in April when Heineken said it was taking a long hard look at its standard offering. But what was initially expected to be a change in alcoholic strength...
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BLOSSOM BOXED Blossom Hill is moving into the Bag in Box for
The brand claims the drink will stay fresh for up to six weeks once opened. Priced at £16.99 it will be available in Somerfield from mid August and in Sainsbury a month later. Distributor Percy Fox said wine boxes had suffered from a negative...
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£9m for Castlemaine XXXX
Castlemaine XXXX is poised for a renaissance after Interbrew's pledge to pump £9m into the standard lager brand. The move comes after Heineken announced plans to scrap its standard lager in favour of a new premium offering. And brewing...
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Coors to double its spend
Carling and Grolsch brewer Coors is to spearhead its Christmas campaign with a £10m ad push behind its key brands  doubling its spend on last year's festive period. Coors, which is spending £80m this year on marketing in the UK, also plans...
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Price slash threat to major beer brands
Simon Mowbray Big beer brands will be axed unless the multiples relax aggressive price cutting policies, a brewing industry leader has warned. Delivering a previously unparalleled attack, Chris Edger, sales md for the off-trade at Coors,...
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Old world and proud of it
Faustino Rioja has announced plans for a £250,000 advertising spend to promote the launch of two new wines. The Spanish brand will continue to trade on its Old World origins, despite moves by rivals towards trendier marketing. Faustino VII...
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JS set for premium wine war
Sainsbury looks set to extend its own label war with rival Tescoto the wine fixture. The chain is considering plans to follow Tesco's lead and give its premium own label brand, Taste the Difference, a debut in wine. Director of wine Allan...
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Radical changes are under way at family-owned wine merchants
"The business is going through a challenging time," says chief executive David Wetz, "but there are some great opportunities ahead of us." One of these is the convenience sector; about 300 of the company's 430-strong estate are being earmarked...