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Alcohol <span id="Alcohol"></span> – Page 355
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Stunners and duds: how launches went down with our tasting p
Simon Mowbray Marston's Late Hopped beer is this year's best new drink launch so far, Yangarra Park Merlot is the must-stock wine and Gordon's Edge is the most inspiring premium packaged spirit. Those are the findings of The Grocer's exclusive...
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Great Danes to take home
Danish supermodel Helena Christensen has been called up by Carlsbery-Tetley to turn heads in its latest campaign for Carlsberg Export. Playing on the theme that both Miss Christensen and the beer are great Danish exports, 48-sheet poster ads carry...
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Booker's Chekov Ice gives retailers a weapon in the value en
The independents have a long way to go in refining their PPS fixtures, says Andrea Hargrave, wine and spirits buying controller of leading cash and carry group, Booker. "There is much confusion about what should be on their fixtures and ...
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Morrisons grabs the honours through canny local sourcing
Morrisons pipped Safeway by £3.88 for this week's cheapest full basket, partly through a special on red wine but also due to some keen sourcing of local fruit, veg and eggs. Promotional activity has seen a run on Hardys Stamp Shiraz Cabernet...
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Lynx lager brand leaps into a bottle
Simon Mowbray Cash and carry giant Booker is rolling out its Lynx premium lager brand into bottles for the first time. The Dutch-sourced brew, already a £23m-a-year success story, has been a hit with both retailers and consumers in canned form and…
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gold for cobra
Cobra, the Indian beer which is claimed to be less gassy than its rivals, has won Gold at the 2002 Monde Selection in Paris for the second year running. Brewer Cobra Beer said the award, which is sponsored by the Sunday Times and Virgin Atlantic,...
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Cup-a-Soup: There's a Time and a Place
Created by: Mother Launched: November 2001 The Batchelors brand rejected the familiar imagery of soup as a warming, comforting food associated with countryside and blazing fires in this campaign. Instead it showed soup replacing wine and water on...
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Moncaro appeals to self-esteem
Italian wine co-operative Terre Cortesi Moncaro is relying on the vanity of British consumers for its latest promotion. The group has tied up with Waitrose for a collarette promotion to coincide with its status as the retailer's wine of the month...
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Wells controls Red Stripe lager
Jamaican lager Red Stripe will next week become the sole responsibility of brewer Charles Wells in the UK. The Bedford-based outfit has been brewing the famous lager under licence since 1976 but packaging, off-trade distribution and marketing had...
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Banrock Station extends new style after Tesco trial
Wine drinkers are giving the thumbs up to BRL Hardy's latest single varietal addition to its Banrock Station range. The leading Australian wine company's new Petit Verdot style has been on test in Tesco for the past eight weeks and the results have...
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vodka Articulates the arctic
The Drinks Company is going to the top of the world for inspiration and using artistic licence for a new line of 25% abv flavoured vodkas it will launch in August. It is introducing the Artic range of 14 styles which combine vodka and fruit juices...
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World Cup gives kick to beer/snacks
Retailers and manufacturers say the World Cup boosted sales beyond expectations. Sainsbury, the official supermarket for the English football team, said: "Before the World Cup had started, we had made more in sales of World Cup merchandise than we...
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Multiples warned of deep cuts destruction to Stella
Tim Palmer Multiple buyers have been warned they will destroy the value of Britain's best selling alcoholic drink if they continue their ruthless price war on cases of Stella Artois. Both Sainsbury and Tesco have been using the brand to attract...
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ARCHERS AQUA A WORLD BEATER
Archers Aqua has been voted the world's best alcoholic beverage launch of the last two years by an international panel of journalists from 24 grocery titles worldwide. The PPS made by Guinness UDV won one of the Sial d'Or product awards, and now...
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Bacardi extends its welcome in the Latin quarter to Vinnie
Bacardi-Martini is challenging the dominance of vodka in the white spirits market with a concentrated campaign behind Bacardi rum. It is launching the second ad in its Welcome to the Latin Quarter marketing initiative this week starring...
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I usually eat pizzas with a beer on a Friday when I'm too ti
For this particular Friday night, I cracked open the beers while Cathy made the salad. The TV went on and the pizzas went in the oven.We lounged with anticipation while from the kitchen came the unmistakable and appetising smell of pizzas a...
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Lambrini: Girls just wanna have fun
Created by: Cheetham Bell JWT Launched: 1997 Sophistication probably isn't the ideal watchword for any sparkling perry drink so Halewood International has done an effective job of associating this one with fun. The Lambrini brand she-ambassadors'...
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Korenwolf joins Coors in the UK
Coors is adding Korenwolf Dutch wheat beer to its portfolio in a deal with the Gulpener Brewery. Coors has the sole UK distribution rights for the 5% abv beer which Gulpener launched on the Dutch market in 1994. David Preston, brand director,...
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Bogof's week
You do need to get your priorities right in life, and I have often felt the Federation of Wholesale Distributors' annual dinner at the Savoy does just that. Short speeches, swift awards ceremony, lots of wine and a free bar. Sadly, this year's...
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Bogof's week
My thanks this week go to agriculture minister Nick Brown for hosting a splendid media party at MAFF's Smith Square offices. The minister clutching a glass of organic gin, in breach of his New Year's resolution was in jocular mood. "Welcome,...