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Alcohol <span id="Alcohol"></span> – Page 357
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PINT BOTTLE FOR BEAMISH
Beamish Irish Stout is being launched in a pint (568ml) bottle by Scottish Courage. Trading director Peter Cook said: "Stout is a major player in the total beer category and is dominated by strong brand leaders. However we have identified an...
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No new Strongbow celeb
Bulmers has revealed it has no plans to replace Strongbow advertising icon Johnny Vaughan with another celebrity. The cider maker last week announced that Vaughan would no longer front ads for the popular brand. But it is keeping details of the...
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Big cash prizes will help to boost German wines in UK
Efforts to improve the reputation of German wines in the UK were boosted this week when £35,000 prize money was shared between three new German wines The cash comes from the German Wine Institute's Marketing Initiative, a competition designed to...
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Blueridge blends
Boyar Estates is raising the profile of its Bulgarian heritage with the introduction of two local grape varieties. It has blended Dimiat with Chardonnay and Gamza with Merlot to create two new wines in its Blueridge range. Each retails at under £4...
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Gordon's seeks a tonic as it gets an Edge in the pps sector
Tim Palmer Guinness UDV intends to cut a swathe through the premium packaged spirits market with a £5m launch budget for its latest brand, Gordon's Edge. The global spirits sector leader has been testing the product for several months and has...
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Budweiser Ice 10 x 330ml Price promotion £6.99 Floor s
Budweiser 24 x 330ml Price promotion £13.98 Side stack Asda Cadbury's Chocolate 200g 2 for £1.50 Side stack Asda Cadbury's Chocolate Football Price promotion £4.99 ...
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Beck's masters the art of labelling
The latest limited edition Beck's bottle features the work of British artist Sam Taylor-Wood. Scottish Courage has produced 2,000 bottles of the brand with one of his photographs, On the Waterfront, on the label. Taylor-Wood's bottle is the 21st in...
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New wine buyer for Co-op Group
The Co-operative Group has named Elizabeth Pay as wine buyer. She will be responsible for developing the group's range of 435 wines from South Africa, Spain, Portugal and Germany which serves the whole of CRTG. Pay commented: "I am delighted with...
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Argentinian wine given a cash fillip
Ambitious plans to breath more life into the Argentinian wine category in the UK are being unveiled by leading producer Catena. It hopes to inject fresh blood into the cash starved sector with a £500,000 campaign for its two-year-old brand Argento,...
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LIWSF: what impact from docklands connections?
The organisers are promising bigger, better and cooler things but how will visitors take to the new ExCel venue for this year's London International Wine and Spirits Fair? Tim Palmer reports Wine is one of the fastest growing and most rapidly...
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briefings: tackling trade's hot topics
Key issues for the wine and spirit industry, including product traceability and consumer trends, will be discussed in detail at a series of industry briefings at the fair. Following the success of the Waverley Group's Face Value briefing at the...
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Carlsberg moves in closer for supremacy in English soccer
Tim Palmer Carlsberg's efforts to be the dominant beer brand in English football were reinforced this week when it signed a multi-million pound deal to become one of the game's big four commercial sponsors. Announcement of the agreement with the...
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Lindemans' premium box
Southcorp is aiming for the high ground in the wine box market with the launch of its premium Lindemans Bin range in the format. Matthew Clark dominates the sector with the Stowells of Chelsea range which has an average price of £13.99. Sainsbury...
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Cardboard cut as John Smith goes back to flesh and blood
Tim Palmer John Smith's cardboard cut-out No Nonsense front man has been pulped by Scottish Courage. In his place will be flesh-and-blood stand-up comedian Peter Kay, (pictured) who will make his debut in a new national TV advertising campaign on...
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Matthew Clark keeps up Coast activity
Matthew Clark is going to extremes with a national summer promotional campaign for Blackthorn cider. The brand is being linked with cutting edge sports such as kite surfing and para karting in Coast 2 Coast, the latest initiative for the brand....
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Baileys Charade'
Created by: J Walter Thompson Launched: 2000 This was the ad that finally managed to inject some real spirit into Baileys, no small feat considering it has precious little more alcohol than wine. Updating the brand's positioning for the 21st...
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£7m spend to put Pilsner Urquell on the pathway to universal
Tim Palmer Ambitious plans to turn the Czech lager Pilsner Urquell into a major international brand have been unveiled by owner South African Breweries (SAB). It intends to increase global volume sales by 30% each year until it has grown from...
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n Belinda Gannaway visits an American's dreama $55m cultura
Millionaire vintner and philanthropist Robert Mondavi recently saw his $55m dream of an American Centre for wine, food and the arts come true when a Napa Valley attraction opened to visitors. And since November, up to 700 people a day have been...
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Race to get ready for Cup
First Quench aims to rebrand 153 BP Connect Victoria Wine outlets to Thresher Wine Shops by May 17. The ambitious project is part of First Quench's ongoing Victoria Wine conversion plan. Head of strategic partnerships Maureen Gilbert explained the...
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Midfield mohawk comes on side for the World Cup
Guinness is letting World Cup fever go to consumers' heads with an offbeat on-pack promotion which goes into stores next week. As part of a £2.5m marketing push behind the brand for the event, special 17 packs of Guinness Draught in cans will...