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Alcohol <span id="Alcohol"></span> – Page 369
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Tasting panel: PIAT D'OR COLOMBARD CHARDONNAY
From Guinness UDV. A new look and a new wine for this established brand were introduced this summer. Abv: 12% Price £4.49 TARGET CONSUMER Victoria Crook, 20, from Brighton is a student of PR at Bournemouth University Having sampled a selection...
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Bulmers' hopes lie in smaller bottles
Leading cider maker Bulmers is fighting back against the premium packaged spirits and cheap premium lagers which have eroded its market. It is throwing out its 330ml bottles and introducing 275ml versions at a cheaper price. This will bring its...
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French on the defensive over wine in shadow of Australian su
The French wine industry is fighting back against claims the Australians will soon have a bigger share of the UK market. Last year Aussie wine sales in the UK soared at the expense of French wines, while the industry has been predicting that...
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Shepherd Neame wins Tesco award
Shepherd Neame is to showcase one of its beers in Tesco after winning the chain's Autumn Beer Challenge. It is the first time the Faversham-based brewer has won the competition, although it has entered beers on a number of occasions. Shepherd...
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Daddy goes for toilet talk
Holsten is using talking urinals and kebab wrappers in a bid to create a cult following for the It's the Daddy' campaign. The campaign began with TV ads for the lager featuring Ray Winstone asking Who's the Daddy?' of a range of common subjects,...
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Aston Manor gets into perry sector
Aston Manor has launched Chardolini, a competitively priced sparkling perry. The Midlands company, best known for its price fighting cider Frosty Jack, has won listing for the brand in cash and carries and independents and is in talks with the…
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Interbrew offers branded fridges
Big-spending Interbrew UK has ploughed £3m into backing its chiller message to the trade in the last 12 months, it has revealed. The company said the spend was justified because its research shows there are more sales to be gained from the beer...
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Tasting panel: SUMMER ALE
From Fuller's. One of the London brewer's seasonal beers designed to be light and refreshing. Abv: 3.9% Price £1.59 TARGET CONSUMER Andrew Fenney 32, currently between opportunities, London SW9 Having endured many gruelling summers in search...
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Back on Location
Stella Artois is hoping to score another hit with film lovers as it takes its open-air cinema concept on the road for the sixth successive year. This summer, the Stella Screen on Location promotion is going to the beach at Brighton, Queen Square in...
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NICOLAS PUSHES ALSACE WINES
Wines from Alsace will be price promoted throughout August in the Nicolas off licence chain. French promotion body Sopexa has also set up weekend tastings in Nicolas outlets of a Gewurztraminer, a Riesling and a Pinot Gris. Nicolas has 20 outlets...
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Bacardi hails the success of Breezer's cranberry variant
Cranberry has gone down a treat with Bacardi Breezer drinkers, its makers have claimed. Bacardi-Martini said the latest addition to its premium packaged spirits (pps) range has gained 59% distribution in multiple grocers in the three months since...
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Heineken is refreshingly irritating with a singing Paul Dani
Interbrew is using a group of musically challenged celebrities to coerce consumers to drink more Heineken. The latest £3m TV campaign for the brand, Blackmail', breaks on Monday. It has recruited Paul Daniels and Debbie McGee to create their own ...
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Trade could make far more of wine style drinks sector'
Tim Palmer Major retailers are missing out on the opportunities of the wine style' drinks sector, says Matthew Clark. It defines the sector as a miscellaneous collection of products falling between wines, spirits, ciders and premium packaged...
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Bacardi Breezer: Supplier ordered to pay damages
The company responsible for the contamination of large quantities of Bacardi Breezer with benzine in 1998 must pay £2.125m in damages. The contamination led Bacardi-Martini and a number of soft drinks manufacturers to recall their products. The...
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Tasting panel: Fire Mountain Pinot Noir 2000
From ZGM. This joins one of a limited number of German red wines in the UK. It brings the Fire Mountain range to three. Abv: 12.5% Price £4.49 TARGET CONSUMER John Cornell, 52, company director, Churt, Surrey This is an attractive bottle and is...
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Off-trade: Majestic plans expansion to 150 outlets nationwid
Wine warehouse chain Majestic Wine is on the acquisition trail in a drive to add a further 55 stores to its portfolio. Chief executive Tim How said the chain plans to increase its portfolio from 95 to 150 outlets nationwide as sites become...
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Collar competition for Arbor Mist
As part of the £4m brand support programme for Arbor Mist Matthew Clark is introducing a consumer competition. The wine and fruit flavoured drink is being supported by a national press campaign and will now have the benefit of a neck collar...
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Smirnoff tv ads imagine extending brand effect to other prod
The fantasy world of drinks advertising has taken another step further with the latest £7m campaign for Smirnoff vodka. This features the new tag line for the brand If Smirnoff made' and the first TV ad suggests what could happen if the brand was...
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Tasting panel: SWAYING WILLOW
From International Wine Services. A low alcohol Australian wine marketed as a diet Chardonnay Abv: 1% Price: £3.49 Jane Brocket Master of Wine and freelance wine consultant There is no escaping the fact that this has virtually no wine...
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C-store pilot for Interbrew's one stop slot for beer, snacks
Interbrew has been testing a shelving unit designed to highlight the links between beer drinking, snacking and watching videos and help convenience stores boost sales from all three. The brewer has combined a Stella Artois branded chiller with...