Alcohol <span id="Alcohol"></span> – Page 403
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Guinness inflated for Euro 2000
Guinness is continuing its success with event based promotions with a £1m campaign based on the Euro 2000 soccer tournament. Last autumn its sponsorship of the Rugby World Cup brought it its highest ever share of the total beer market it climbed...
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Tasting panel: Merrydown Classic
THE EXPERT Arabella Woodrow Master of Wine and wine buyer for Forth Wines This has a paleish gold colour and a light mousse. It has a quite crisp Golden Delicious' nose with a slight hint of dull woolly washing up water. It is medium dry ...
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THE GROCER FOCUS ON OWN LABEL: Raising the glass ceiling on
Own label wine is narrowing the gap between itself and brands, but beers and spirits are also striding ahead reports Tim Palmer The own label proposition in the drinks aisles used to be simple. For beers and spirits it was a cheap, average quality...
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Source of the spend
An 11 month press campaign and TV sponsorship are the latest initiatives supporting Whitbread's Vodka Source. The brewer is backing the brand with an £8m budget and within that has doubled the media support to £5m. The latest ad continues the...
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MARKETING DIRNKS: We can turn British market round'
In its bid to rebuild the franchise for German wines in the UK, producers are being offered a cash incentive to come up with innovative wines and marketing plans. The German Wine Institute has set aside £75,000 which will be awarded to up to three...
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Brewers must work harder to fend off the competition'
The number of households buying beer is in decline and this has been highlighted as one of the key issues facing the take home brewers. Analysis by Taylor Nelson Sofres shows penetration of UK households fell by 3.7% between February 1998 and...
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Incider dealing
Bulmers is launching an internet e-commerce site exclusively for its customers. The company believes its Incider Trading site will transform the relationships it has with the trade giving it all the information necessary to do business. Richard...
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Girl fun all over again
Halewood is renewing its campaign for the sparkling perry Lambrini with a TV and poster campaign starting this month. The latest advertising builds on the Lambrini girls just want to have fun' catchline from last year. TV ads worth £400,000 will...
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wheat beer launch
A wheat beer brewed and adapted to British tastes has been launched by Greene King. It has introduced Ruddles Wheat, a 5.3% beer sold in 500ml rip cap bottles retailing at £1.75.Take home sales director Stuart Hawthorn said: "It is a difficult time...
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MANAGEMENT BUYOUT FOR GREENCELL
Albert Fisher's £70m fresh produce division Greencell has been purchased for £1.4m in a management buyout. The company represents the earlier merger of the Saphir Group, Wentworth Import/Export, and Jacques Onona. It has closed the prepacking...
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Bacardi-Martini aims for Metz to emulate Breezer success
Bacardi-Martini is raising the stakes in the fast growing premium packaged spirits market with a £9.4m support package for Metz. The company has dominated the sector with Bacardi Breezer and was quick to launch Metz, V2 and Rigo to support it. Of...
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Tasting Panelists
THE EXPERT Arabella Woodrow Master of Wine and wine buyer for Forth Wines This is a deep garnet red colour with a pleasant savoury nose that is a bit heavy on the oak. At least it is not soupy like many commercial Riojas. It ...
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THE SHOW WITH A NATURAL PLUS
Be prepared to be amazed. Whether it's vegetarian caviar made from seaweed, an organic beer based on hemp or additive-free tobacco, Natural Products Europe 2000 has the kind of products you'll never see at more conventional trade shows. Now in...
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The future is multipacks
Two-thirds of all off-trade beer volume will be in multipacks in three years' time. This was the ambitious prediction by Bass sales director John Holberry, who said this was one of the key reasons independents and specialists were losing their...
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California crop gets makeover
Matthew Clark is planning to take the Californian wine market by storm with the launch of an all-encompassing range from the US. The company is making use of the resources of its new parent company Canadaigua to introduce a collection covering all...
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Bass goes for goals in English push but hits a different not
Bass has developed a two pronged attack in its efforts to take the lion's share of beer sales this summer. The emphasis is on two key brands, Carling in England and Wales, and Tennent's in Scotland. The brewer will be capitalising on its...
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Primitive character
Casa Girelli has added a Primitivo di Puglia to its Canaletto winemaker's choice range. Managing director Stefano Girelli said: "Primitivo is a grape with great character and Puglia is one of Italy's most exciting wine regions." The Canaletto...
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VIZ. DANONE
The link with Danone turns S&N into a player with global potential and one likely to give its predator rivals brown trousers says Tony Brown Sid the Sexist became the epitome of a beer drinking lout when he first appeared in student cult magazine...
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T ASTING PANEL 2
THE EXPERT Arabella Woodrow Master of Wine and wine buyer for Forth Wines This has a medium orange/gold colour and a rancid nose. It has a sweet rather woolly flavour. Perhaps a Golden Delicious apple flavour, but the sweetness dominates...