Alcohol <span id="Alcohol"></span> – Page 406
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News
Timely ads for Riso Gallo
Italian rice brand Riso Gallo is to target time pressed risotto lovers in an ad campaign for its new Risotto Pronto range. The campaign aims to promote the timesaving properties of the new range which takes 12 minutes to prepare. The advertising...
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News
TARGET CONSUMER
The Grocer's marketing editor Karen Dempsey tackles this cherry-ish offering I am a big fan of red wine and fizz but not normally in the same glass. So it was with some trepidation that I approached this lambrusco-esque concoction. What I...
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News
Newcastle drops the ale'
Scottish Courage is dropping the ale' from Newcastle Brown Ale in an attempt to make the brand more accessible to lager drinkers. Scottish Courage marketing director Brian Sharp said: "Research shows ale drinkers and brand loyalists know very well...
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News
TARGET CONSUMER
Zoe Holmes, 27, a history teacher living in Brighton, West Sussex I was dubious about tasting wine from Cyprus as it is not a well known wine region. However, I was hoping to be pleasantly surprised, but the appearance of the bottles was not...
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News
Mexican coup
Charles Wells has won a major distribution coup for Corona Extra. It has gained access for the brand in 1,500 First Quench outlets where it will be the only Mexican beer on sale. The Bedford brewer has built distribution by 50% in the last 12...
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News
Hardy fury at £2.49 Stamp
Deep price cutting by Safeway on the Stamp wine range prior to Christmas forced BRL Hardy to hold back supplies. A spokesman for Hardy said the multiple brought the price of the Stamp Chardonnay Semillon down to £2.49 in some stores. "We had not...