Beavertown Brewery has launched its first monthly subscription service.
The direct-to-consumer service launched today (23 May) via the brand’s web shop.
Shoppers can select a 24-pack of beers to be delivered monthly at a £5 discount from the usual retail price.
The subscription spanned the brand’s entire core range – including mixed cases – and could be paid for monthly or ordered in bulk, “making it the perfect gift for the beer lover in your life”, it said (rsp: £36-£55/24x330ml).
Beavertown is also offering two subscribers who subscribe ahead of 23 June the chance to win a year’s worth of beer for free.
It comes after a flurry of activity from Beavertown, which over recent weeks added its first gluten-free beer, called Critical Mass.
The supplier also launched a new pale ale, called Young Sun (4% abv) into Young’s pubs across London and the south of England, as well as its first rice lager, called Potted Planets (5%), which was made with rice grains claimed to give it “a lighter, dryer taste” than regular lager.
However, it isn’t the only beer brand hoping to benefit from a multichannel approach.
The DTC service ships monthly boxes of beer from BrewDog and craft brewers such as Cloudwater and Mikkeller to subscribers.