Bristol Distilling Co has netted a major deal with Tesco to stock a duo of its gin liqueurs - marking the fledgling brand’s debut in the mults.
They are: 77 Berry, a raspberry and pomegranate liqueur, and 77 Blush, a grapefruit and rose liqueur (both 20% abv). They will hit 600 Tesco large format stores from 28 January (rsp: £18/50cl).
The duo were “versatile, pairing with Fever-Tree tonic water, lemonade or soda over ice, topped with prosecco for a refreshing spritz or as an ingredient in a favourite cocktail”, said founder Jake Black.
It marked “phase one of an ambitious launch programme”, with further NPD scheduled for later in the year.
The brand last year hired Guy Dodwell, formerly UK off-trade sales director at Diageo, in a consultant role last year, who called it “an exciting growth story” with the potential “to build a fantastic new legacy”.
As well as the gin liqueurs, the brand sells a core gin, called Gin 77, and plans to move into other categories such as vodka and eventually whisky down the line.