Bristol Distilling Co liqueurs

77 Berry and 77 Blush will hit 600 Tesco large format stores from 28 January

Bristol Distilling Co has netted a major deal with Tesco to stock a duo of its gin liqueurs - marking the fledgling brand’s debut in the mults.

They are: 77 Berry, a raspberry and pomegranate liqueur, and 77 Blush, a grapefruit and rose liqueur (both 20% abv). They will hit 600 Tesco large format stores from 28 January (rsp: £18/50cl).

The duo were “versatile, pairing with Fever-Tree tonic water, lemonade or soda over ice, topped with prosecco for a refreshing spritz or as an ingredient in a favourite cocktail”, said founder Jake Black.

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It marked “phase one of an ambitious launch programme”, with further NPD scheduled for later in the year.

The brand last year hired Guy Dodwell, formerly UK off-trade sales director at Diageo, in a consultant role last year, who called it “an exciting growth story” with the potential “to build a fantastic new legacy”.

As well as the gin liqueurs, the brand sells a core gin, called Gin 77, and plans to move into other categories such as vodka and eventually whisky down the line.