Flagship launches Bachata: beer with a dash of rum

Flagship Brands has launched a rum-infused beer to tap into the trend for spirit-flavoured lager.

Bachata, which is rolling out to the off and on-trade now, is a premium bottled lager blended with golden rum and orange zest (rsp: £1.40).

It would also benefit from growth in golden rum, said the distributor.

The launch follows a boom in tequila beer and hot on the heels of SHS Drinks’ rum-flavoured beer Cuvana and bourbon-flavoured Dead Crow.