Heineken is expanding its Foster’s line-up with a 330ml can dubbed the Foster’s Stubby.
Rolling out at the end of March, the new pack is aimed at the convenience channel. It will be available in six-for-£5 price-marked packs in impulse outlets and unmarked packs in grocery.
“It gives retailers a pack range that meets different shopper occasions,” said Heineken customer marketing head Doug Walker. The Stubby will feature from this month in new Foster’s idents on Channel 4.