Crabbie’s Alcoholic Ginger beer is back on TV next week in a new series of ads featuring characters George and Camilla.

Brand owner Halewood International said more than six million viewers would see the 20-second adverts, which will run over three weeks on channels including ITV, Sky and Channel Four.

The campaign, which is based around a “truly spiffing” English picnic scene, will include consumer PR and social media activity.