Halewood Wines & Spirits has extended its Lambrini fruit perry range with a blueberry variant.
The NPD launched exclusively into 500 Tesco stores this week, with an abv of 5% (rsp: £3/75cl).
It would “scale a flavour trend that’s relatively untapped”, said the brand. “Blueberry’s popularity is taking off in the UK, yet there is a gap in the market.”
The launch comes as Lambrini’s core perry saw £1.4m wiped from its value last year, with sales down 3.7% to £38m, on volumes down 4.6% [IRI 52 w/e 25 March 2017].
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